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I am pretty sure this wasnt meant to be a "commercial" but more like internal training material. Every company has them. The shootouts vs the competition to give you a script to counter someone when they mention said competition. Hence her saying "lexes college". The difference is, BMW actually takes them on the track and real world driving. Of course, they are clearly biased, but gives good info with real numbers, including total cost of ownership. And they will even concede when MB or Audi have something positive to be said.
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