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      12-05-2017, 07:33 PM   #39
bavarianride
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Drives: bimmer
Join Date: Feb 2013
Location: northern california

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Quote:
Originally Posted by Kafkaesque328 View Post
BMW Doesn't care about you and someone who buys a manual ZSP 320i is not their target demo. You're a novelty, a rarity... a dinosaur. BMW moves mass volume of lease specials to soccer moms, young professionals, random guys who finally started making decent money at their corporate jobs, etc. "Driving enthusiasts" whoever those people are, aren't keeping the lights on and paying the bills. If we put together all the guys in the country with your opinions about these cars together in a room, you might fill a high school gymnasium. If all of you decided to stop buying BMWs, it wouldnt register as a blip in their contributed margin.

BMWAG does care about MT as BMWAG still ships lots of MT cars to European and Asian markets. The fact that MT is gradually phased out in US is mainly due to the lack of US demand for MT.

To paraphrase, the soccer moms, young professionals, and random guys in Europe and Asia still want MT, it just happens that the equivalent US cohorts do not demand MT.
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