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My question is this: what is with all the talk in the BMW press release of the 4 coupe being more "exclusive"? The word is used several times, and we all know "exclusive" is another word for "expensive". They really made it seem like the 4 coupe was going to be A LOT more expensive than the 3 sedan. I'm wondering what is with the choice of words if it's really not much more expensive at all.
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