Quote:
Originally Posted by MM33
Well the 328 is THE mainstream 3-series, and the majority of owners (i'd say 90%+) are not enthusiasts. They're buying into the brand/badge. These cars aren't meant to stretch the limits of enthusiasts' imagination; they're meant to provide sales numbers to BMW.
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True. I bet most of the 3-series sold are 328i with ZPP and without Sport package. But thats what we have to accept to provide the profitability for BMW to keep creating the Sporting version and M models.
It will be interesting to see the F30 328i US sales breakdown by line. I will bet the sales leader will be Luxury (wood trim) with ZPP + xenons and that will be reflected in what dealers order for stock. I do not think Modern will do well here, but could be surprised. Will be interested to see how many Sport Lines are sold. The limitation to silver or black dash trim will be turn off to the "typical" buyer.