Quote:
Originally Posted by Casey 5
I look at the BMW show room....I think......
BMW is strictly targeting men age 55-65 who play golf at the country club.
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Unfortunately with the economy the way it is, that demographic along with its reputation, is going to be what keeps a company like BMW afloat. At the end of the day, all companies including BMW, Audi, and yes even Apple, are about the bottom line. The business men making the decisions at BMW care more about the green then they do us. Thats just business. With less resources then it's competitiors (BMW, Mercedes, Lexus, Infiniti), BMW is even more about the bottom line. In my opinion BMW still does have the best reputation out of all of the competition, and the powers that be at BMW know this. Therefore they are using that reputation, not the development of superior cars, to stay on top. For example, what other car company would be able to carry over the engine in their bread and butter model and get away with it (BMW N55 engine).
BMW's reputation was unmatched in th 80's 90's and 00's. They made the best cars. Unfortunately that is now enough to sell cars.