Quote:
Originally Posted by mkoesel
Quote:
Originally Posted by Matski
Harald Kruger, 1st July 2016.
Our focus on future mobility addresses four areas – which we call “ACES”:
Autonomous driving,
Connectivity,
Electric and/or emissions-free
and Sharing – especially for urban mobility.
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So BMW "called shotgun" first, then? I think the Mercedes press release I linked to and use of the term CASE dates back only to last year's Paris show which was in September (it alternates bi-anually with Frankfurt). As you you point out, BMW used ACES as early as July of last year.
At any rate, I still think BMW has gone absolutely scatter-brain with their electric strategy. They are all over the place.
And what happened to the electric 3 Series that was spoken about in the other thread I linked to, which was suggested to be coming to Frankfurt? Has that too now been scrubbed in favor of promoting the i brand? What about the announcement just recently of electric versions of other CLAR BMW Series vehicles? All gone? Just what the heck are they doing? Whose steering the ship, BMW? |
I couldn't agree more, their strategy is all over the place and they've missed golden opportunities