The A5 sportback is a thing now. If they're not spiffing you significantly when there's a better-driving, more up-to-date, but slightly less practical direct competitor on the market they're nuts and you should tell them to go to hell
We ordered ours in Q2 of 2013 for Q3 delivery (so, right when they came out) and got 10% off MSRP, 1% of which was a blanket "any 3-series $500 options cash" thing. Doubt they're going to do worse than that now