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Guys, are we reading the same article?
Let me highlight the important part:
"Sales of BMW brand vehicles increased 7.1 percent in November. "
So, the sales are UP, not down!
I'm sure that they had some incentives in November, but I bet, they had something last year in November as well...
It's pretty simple, the 5 and the new X3 are at a full swing, in the next months things are only gonna get better. They successfully absorbed the impact of increasing the prices (so that they don't get in trouble because of high residuals and loose money, it's better not to sell a car then to sell it with a loss) and now, thanks to the new models are back on the path of the organic growth.
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