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Be it "brand whores" or "passionate BMW owners", I think most posters here are missing the point: by introducing the 320i (which is essentially the same car as the 328i) for $4,300 less, BMW is offering solid evidence of what a profitable car the 328i F30 has been for them. Seriously? They can now offer the same car with a detuned engine for a whopping $4,300 less? Must be a lot of gravy in that 328i price structure...is it just a cooincidence BMW is having it's most profitable year ever? If I'd purchased a 328i at anywhere close to MSRP, I'd feel like BMW had taken me for a fool. Time to make the 3-series a loss-leader again - as it has been in the past.
I think it's wise for BMW to do this and the 320i will be a very successful model, but to me it really does beg the question: why bother with the 328i? The F30 328 with just a few options begins to enter what very recently was 5-series territory; the basic 3-er had gone way too upmarket with pricing, and this is the fix.
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