Quote:
Originally Posted by justinnum1
Totally disagree, that seems to be the only reason they did it this way.
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My impulse, based upon BMW's typical under-the-rug profit squeezing behavior, is to agree with you. But take a look at the difference between different 2011 configurations vs. the three 2012 lines and notice that there's little for BMW's sales team to skip on home about.
I'm convinced these lines were put into practice solely for the purpose of attracting people who like the cachet of "SPORT," "MODERN," and "LUXURY." It just sounds kind of nice to categorize the niceties of your car that way, but couldn't they just offer the little fender sticker separately?