Quote:
Originally Posted by roho3323
...this is my new 435i M-Sport Gran Coupe X-drive Modern Line.
Are you F***in kidding me?
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LMFAO!! Apparently not.
Quote:
Originally Posted by -=Hot|Ice=-
I'm not sure about BMW's other markets, but here in the US, the only other company that offers a Sport an Luxury model is Mercedes. Hence, why they are pulling a Mercedes.
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Yup. They are copying other luxury makes. Just look at all of the LED strips under/above the headlights nowadays.. Lexus, Saab, Audi, BMW. They're losing their brand identity. You hear me Scott???? Don't abandon your trusted customers, because they'll ditch you for some other brand because of abandonment. Make sure your marketing guys know this because they apparently don't as of now.
Quote:
Originally Posted by bmrm396
"Joy" was undoubtably the worse campaign and conceptual image of their brand ... and unfortunately it trickled down to auto production and IMO it all plain old sucked. I think what they are doing is much needed (i still havent grown on the 4series naming etc, but i understand the rationale and that deserves a grain of salt). Marketing is working to improve on a great brand ... nothing stays the same forever. And as someone in marketing/advertising i cant say i blame them. We constantly look for new and improved changes to our clients identity ... consistently advancing on what we believe to be the future.
Give em some time and i think well like what we see looking back
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True, nothing stays the same forever but you cannot abandon your core customers which I believe they are doing now. I really do not like the direction this is headed. Not now or 10 years from now...