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      12-06-2018, 10:36 AM   #3
kent11202
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Drives: 2013 328i
Join Date: Oct 2013
Location: SF Bay Area

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Quote:
Originally Posted by Chris_DM View Post
Nice touch actually.

I'm also in the Bay Area and got a similar marketing email from BMW San Francisco...offering me 20% off new filters. All the email said was "Breathe easy - save 20% on BMW Microfilters:

IMO it rubbed me the wrong way and felt like they were trying to take advantage of the situation. Audi's sounds much more sincere and like they're actually trying to help.
That offer would have rubbed me the wrong way as well and for the same reason. Audi is playing it VERY smart by offering the fix at NO cost. I'm sure they hope it leads to additional service requests (or sales) at some point down the road and won't push anything - relying instead on customers having a warm fuzzy "family" feeling they won't soon forget and that will lead to future business.
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