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      12-08-2018, 01:56 PM   #13
Darth One
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Drives: M4 GTS | E46 M3
Join Date: Jul 2008
Location: FL

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Quote:
Originally Posted by TomHudson View Post
Quote:
Originally Posted by Chris_DM View Post
Nice touch actually.

I'm also in the Bay Area and got a similar marketing email from BMW San Francisco...offering me 20% off new filters. All the email said was "Breathe easy - save 20% on BMW Microfilters:

IMO it rubbed me the wrong way and felt like they were trying to take advantage of the situation. Audi's sounds much more sincere and like they're actually trying to help.
20% off is ridiculous.

BMW dealers are losing out on the customer service to the competition
Agreed. Those things cost literally pennies. Yeah, there's also the labor to install them, but this is not an expensive program. Plus I'm betting the full retail value of the "donation" gets claimed as a tax credit