We've already been there and beaten this to death. There are some very ill-informed, ignorant and down-right idiotic people over the pond who think that their narrow view of what a BMW should be should dictate a global brand like BMW. Thankfully they're the minority, not only in the world but even in their own country
For the rest of us who live in the real world, thank God BMW are implementing features like ASS to stop a completely unnecessary waste of fuel when a car is standing still.
