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      01-21-2019, 11:28 AM   #5
ASAP
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Quote:
Originally Posted by TheWatchGuy View Post
Quote:
Originally Posted by ASAP View Post
I heard yesterday from my AD that Rolex is trying to kill off the resellers and gray market with their ridiculous prices. Not entirely sure how holding off on inventory makes that strategy work or how long Rolex can survive with that strategy.
they survive because its rolex. Them being even more rare, drives up the hype around them and the demand goes up.

they are probably one of the only brands that is so recognizable and synonymous with luxury.
the demand may be thru the roof, but if the revenue cant be earned to due to a lack of supply, it means nothing for the company

no sales = no earnings


they will not be able to keep this up much longer
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