Sport was an easy decision due to certain performance options only being available at that level. That said, I am disappointed in some of the basic options such as needing to go with aluminum to not get the red strip - I've always felt that aluminum in a 50K+ car was cheap. Would have liked to see an option for a very nice very deep dark wood with black accents. Also I'm disappointed with BMW for not including basic things like Xenons on all cars. I can afford a 335i which comes standard with them but having such a great car without Xenons or power seats is a cop out. I get the upsell option, and love customization but basics in 2012 are basics.
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