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      01-04-2014, 01:59 PM   #11
Luminor513
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Quote:
Originally Posted by ace10
Quote:
Originally Posted by Suprgnat View Post
BMW/Mini's sale haven't increased as fast, but they're still increasing at a healthy rate. I hardly think they "got their lunch money stolen" because they could only increase their sales 8.1% in a market they already dominate.

2013 U.S. sales:
BMW\Mini = 375,782
Audi = 158,061
Mercedes\SMART=321,798
Jag\LR = 66,962
Cadillac = 182,543

Spin, baby, spin.

Losing market share, is losing market share, is losing market share.

BMW even lost the #1 spot this year for luxury sales. They barely kept pace with the overall growth in the new auto market. That is not "dominating."
BMW is clearly not growing at the pace of other luxury makers, maybe they need to stop making 10 variations of every platform and focus more on vehicles that consumers actually want. Get rid of vehicles that just dilute the brand like X4, 3GT, 5GT etc.
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