[McBeemer]

Originally Posted by johnung

I'm sorry but IMHO your post reads like an outlandish marketing advert for ACS. ACS are "customizable" springs, but Eibach are "generic" springs. Hogwash! A spring is a coiled piece of wire with finite measurable characteristics.

ACS may develop some types of products, but on others they contract to resell another company's product. Many companies do these types of partnerships. It is very common. ACS slaps their marketing brand on and sells another company's product at a premium as their own.

It's common knowledge that ACS springs are Eibach springs with an ACS name on them. The common response to this fact is to admit that Eibach does indeed make the springs for ACS, but to then claim that they are somehow made by Eibach to some hocus pocus special ACS specification. Again, hogwash!

Farkle! has debunked that claim by getting the actual spring specifications from both ACS and Eibach for specific BMW springs. Read his posts on the subject. Guess what? The two springs are identical.

It is a coiled piece of wire with finite specifications. The ACS springs for my BMW have the exact same specifications as the Eibach springs for my BMW. There is no ACS pixie dust. That is pure ACS marketing fluff!

People make great careers and a lot of money out of building brands with marketing. But a brand name and marketing hijinks does not make all of their claims true. Marketeers embellish to get people to buy their product and they spew FUD (Fear, Uncertainty and Doubt) about their competitors product to steer potential customers away.

Guess what- both ACS brand and Eibach brand springs are excellent, because they are identical. Made in the same factories, to the same specifications, just with a different name in a different box. Can't go wrong with installing either on your BMW.

Granted there may be other reasons to choose one over the other in a particular case such as price or availability or warranty or whatever you personally value. But claiming that one identical wire is somehow technically superior to another identical wire coiled in an identical fashion at the identical factory, well, that is just marketing hogwash!

If you were in the UK Lorcan would fill you in, talking such nonsense