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I love BMW cars, have had a few Ms in the past and have a new X3 now, but their pricing is starting to get insane. I remember not too long ago Mercedes cost a little more than BMW and it was because they were the "luxury" brand and BMW the "sports" brand. Then they started costing about the same so it was just a choice, luxury or sport, now BMW is costing more, and not just a little more but a lot more...
Lets compare
BMW M5 = ~$93K-95K starting? this is what everyone is thinking
Merc E63 = $89K
BMW 650i GC = $88K (based on 650i coupe plus $5K for GC version)
Merc CLS550 = $71K
BMW M6 GC= $110-$115K (based on a 650i costing $20K more than a 550i, so a M6GC will probably be $20K more than a M5)
Merc CLS63 = $95K ($102K with performance package giving it 550 HP 590 torque)
One could argue that the price difference between the E63 and M5 is pretty small (especially if the E63 needs the performance package to match the 0-60 time of the M5, which will inflate the price past an M5) but these cars may also come optioned differently. The big difference as you can see is in the 4 door coupes, the CLS styling isn't for everyone (either is the Gran Coupe) but a $17K difference between them with the same performance, in fact the CLS550 is rated 0-60 in 4.2 by C&D (yeah I know) they tested the 650i at 4.5 seconds, thats a pretty large gap! Now are they planning these crazy price differences for the 4 series Gran Coupe as well? is it going to cost $10K more than a 3 sedan? all for styling? If it was a little longer (say 2-3 more inches rear legroom) and nicer interior upgrades I would understand, but I doubt that will happen.
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