View Single Post
      02-20-2012, 09:57 PM   #59
JohnMan
Lieutenant
40
Rep
423
Posts

Drives: E90 325i
Join Date: Sep 2010
Location: Hong Kong

iTrader: (0)

Quote:
Originally Posted by clarence View Post
It's only the luxury or premium brands that use HK as showcase for their products. Mass market brands, apart from some unique products, rely more on actual local tastes.
Toyota, Honda or Mazda aren't premium brands at all. Out of the 3, only Toyota is in a relatively healthy state in HK, even so in 2011 it only narrowly beats BMW as the top selling brand due to the Tsunami. Honda & Mazda have gone downhill during the past couple of yrs for a variety of reasons. In Honda's case it's particularly bad due to a poor product mix meaning a confused brand image.
But Toyota, Honda and Mazda has been in HK for ages so their recent problems do not account for their longevity in the HK market.
Appreciate 0