Seems a great bit of kit now you don't need the phone. Has me tempted but I'm sticking with my Garmin Fenix as it's indestructible for Tough Mudders etc.
I still wear it daily and the 2 'prestige' watches are still in the drawer.
The pricing seems very reasonable too, hadn't looked into any deals yet. It would be very handy for bike rides and long runs now I think about it. Would save me bringing a phone for safety/pick up if I have a big problem.
Go for it Tim