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Remind me of the battle between Sony and Samsung for TVs. Sony was a pioneer in flatscreen TV development. At the same time they had a huge number of inflexible cathode ray TV factories. Only logical solution was to delay the inevitable shift to flatscreen TVs. Samsung on the other hand had no reason for such delay and ploughed ahead with it.
You can almost see that BMW is trying hard to avoid becoming another case study like Sony TV. But the real question is what kinda compromise each car will make to accommodate a manufacturing dilemma.
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