[smokinjoe64]

Originally Posted by Car-Addicted

How Subarus Came to Be Seen as Cars for Lesbians

The reputation isn’t just a stereotype—it’s the result of a calculated, highly progressive ad campaign launched 20 years ago.

Then they discovered a fifth: lesbians. “When we did the research, we found pockets of the country like Northampton, Massachusetts, and Portland, Oregon, where the head of the household would be a single person—and often a woman,” says Tim Bennett, who was the company’s director of advertising at the time. When marketers talked to these customers, they realized these women buying Subarus were lesbian.

https://www.theatlantic.com/business...m_source=atlfb

Sometimes the truth is stranger than AI

Nothing left to the imagination with this one

[M5Rick]

So over there then lesbians and over here WRC blue with gold wheels and drain pipe exhaust big boys is what I see.

[thebmw]

Originally Posted by T.R.S.

I find most of the current BMW lineup to be not attractive. Does that make the majority of those owners ugly?

I also don't find the newer BMWs attractive, that that is different than ugly. Many have covered this topic before, including me (search the forums). Dukec created what he thought was going to appeal to different buyers.

That is completely different that a blatantly ugly car. So many Subarus are flat out ugly. They were specifically designed to look cheap, unattractive, boxy, and appeal to people who shun style. Read the first post in this thread. Subaru, and every car company, focuses on the psychology of a certain buyer and exploits it.

Feel free to do your own clinical trials on this topic.

[T.R.S.]

Originally Posted by thebmw

I also don't find the newer BMWs attractive, that that is different than ugly. Many have covered this topic before, including me (search the forums). Dukec created what he thought was going to appeal to different buyers.

That is completely different that a blatantly ugly car. So many Subarus are flat out ugly. They were specifically designed to look cheap, unattractive, boxy, and appeal to people who shun style. Read the first post in this thread. Subaru, and every car company, focuses on the psychology of a certain buyer and exploits it.

Feel free to do your own clinical trials on this topic.

I find many current BMWs flat out ugly. I don't need any clinal trials to tell me what to think is ugly and what isn't.