08-19-2022, 04:31 PM | #90 |
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08-19-2022, 05:19 PM | #91 |
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It's just a sticker lol. Peel the backing and off you go!
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08-19-2022, 10:45 PM | #92 |
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Maybe it is just me but I don't understand putting the 50 th Anniversary roundel on a car that BMW hasn't assign an M in the model number.
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08-20-2022, 12:36 AM | #93 |
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This was a no-cost option on my new Z4. I debated to add them or not, and decided they would work with the San Francisco Red. I like them and glad I did. If I'd gone with a less traditional color, like frozen grey metallic for example, I probably would have gone with the traditional roundel emblems.
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08-20-2022, 08:14 AM | #94 | |
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I can understand how people have passion to things they like and wanting to share, more than people who look down on them for existing. |
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08-20-2022, 10:51 AM | #95 | |
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08-20-2022, 07:55 PM | #96 |
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Since they were not ever used on any BMW car—M or not—prior to this year, it looks like freedom of choice to me. I still have a drawer full of the cloisonné M-sport roundel emblems from decades ago when we put them on our BMW motorcycles. Back then, there were no "M" motorcycles, but historically they had won more races than the cars.
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08-20-2022, 08:22 PM | #97 | |
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IMO, sporting these roundels isn't anything like M badging a non-m car or putting alpina badges on a non-alpina. It's just celebrating the brand heritage.
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08-20-2022, 08:32 PM | #98 |
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You can literally option them on bmw's website on non-M cars so…don't know what to tell you there. But If y'all wanna gate keep, go for it.
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08-20-2022, 08:51 PM | #99 |
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08-20-2022, 08:53 PM | #100 |
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Not that I want to go into a whole conversation about what a real M car is and how bmw bastardized the M badge for sales, but an m340i isn't a true M car. Engine and vin prove that quite easily. Yet if bmw is offering the 50th anniversary roundels to it, it seems as though the roundels are not exclusive to M cars. That's my point. But if you guys wanna get mad that people are using the roundels on non-M's then by all means go ahead, it isn't going to make me take mine off.
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08-20-2022, 08:56 PM | #101 |
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They don't make them, otherwise I would've
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08-20-2022, 10:01 PM | #102 | |
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08-20-2022, 10:24 PM | #103 | |
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The badges sure do look gorgeous on the cars above though!!! |
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08-20-2022, 10:45 PM | #104 | |||
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08-21-2022, 01:28 AM | #105 | |
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08-21-2022, 01:44 AM | #106 | |
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Branding is getting out of control these days. Consumers are using it as badge of honour and a way to pick sides. It’s good to drive significance to a product vs other products in their category but when consumers use it to drive division it becomes nefarious. This convo is an example. |
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08-21-2022, 08:14 AM | #107 | |
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I remember the expression of delight on Hans Stuck's face when presented with the outlaw hat at the first "M-Day" at BMW Manufacturing which read "M is for marketing" on the back as a counter to the BMW phrase "The most powerful letter in the alphabet". |
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08-21-2022, 09:29 AM | #108 |
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I used to work for Procter and Gamble, a corporation that is synonymous with brand building. They taught me that brands are meant to drive the 4c’s - Company, Customer, Consumer, Competition.
Pertinent to this conversation, Consumer branding is about finding ways to connect with them to deliver value. This is mainly done through innovations/technologies that increase purchase intent and as a result category value. As BMWCCA stated, it’s a marketing tool to attract consumers. In a vacuum it’s good use brands to differentiate vs other brands in the category (ie. competition). What I don’t like is when brand loyalty drives division or elitism. Some brands can be more expensive (bmw vs Kia) or harder to obtain (Rolex/PP vs Casio). This sometimes creates an ill intended narrative which can create false caste system. |
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08-31-2022, 05:10 PM | #109 |
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BMW Seattle just got these in stock. They gave a set away in the raffle at the Power of M on Saturday.
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09-01-2022, 09:08 AM | #110 | |
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School is in session…that’s a good example of branding. |
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