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      01-03-2018, 03:59 PM   #1
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BMW US Reports December 2017 and Year End Sales

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BMW US Reports December 2017 and Year End Sales
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Woodcliff Lake, NJ – January 3, 2018… Sales of BMW brand vehicles increased 4.3 percent in December for a total of 34,253 compared to 32,835 vehicles sold in December 2016. For the full year, BMW brand sales were down 2.4 percent on total sales of 305,685 vehicles compared to 313,174 sold in 2016.

Notable individual vehicles in December included the BMW 5 Series, the BMW X1 and the BMW X5. Sales of the BMW 5 Series increased 124 percent to 4,743 vehicles. The BMW X5 was up nearly 10 percent to 6,847 vehicles while the BMW X1 was up 6.4 percent to 4,454 vehicles.

“Momentum has been building throughout 2017 and the December results have put us in a strong position for the New Year,” said Bernhard Kuhnt, President and CEO, BMW of North America. “Our BMW models are attracting entirely new customers to our dealerships, especially the BMW 5 Series, X models, and our electrified vehicles. There’s much more to come in 2018 with the next new model – the BMW X2 - premiering at the Detroit Auto Show in less than two weeks.”

MINI Brand Sales
For December, MINI USA reported 4,611 vehicles sold, a decrease of 1.0 percent from the 4,658 sold in the same month a year ago. In 2017 MINI USA reported a total of 47,105 vehicles sold, a decrease of 9.5 percent from the 52,030 vehicles sold in 2016.

BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported December sales of 38,864 vehicles, an increase of 3.7 percent from the 37,493 vehicles sold in the same month a year ago. In 2017 BMW Group reported sales of 352,790, a 3.4 percent decrease compared to 365,204 vehicles sold in 2016.

BMW Group Electrified Vehicle Sales
Sales of BMW Group electric and plug-in hybrid electric vehicles increased 31.2 percent in 2017 to 21,208, accounting for 6.0 percent of total BMW Group sales in the U.S. BMW offers six electrified vehicle models in the U.S., including the BMW i3 and BMW i8, as well as the BMW i Performance models: BMW 330e, BMW 530e, BMW 740e and the BMW X5 xDrive 40e. MINI offers the MINI Countryman plug-in-hybrid electric vehicle.

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BMW Pre-Owned Vehicles
In December, BMW Certified Pre-Owned sold 11,589 vehicles, a decrease of 11.5 percent from December 2016.
Total BMW Pre-Owned sold 21,542 vehicles, a decrease of 11.7 percent from December 2016.
BMW Certified Pre-Owned cars sold in 2017 were 135,864, a 5.2 percent increase from 2016.
Total BMW Pre-Owned cars sold in 2017 were 238,586, a 1.6 percent increase from 2016.

MINI Pre-Owned Vehicles
MINI Certified Pre-Owned sold 846 vehicles in December 2017, a decrease of 16.3 percent from December 2016.
Total MINI Pre-Owned sold 2,631 vehicles in December 2017, an increase of 0.9 percent from December 2016.
MINI Certified Pre-Owned cars sold 10,922 in 2017, a 12.2 percent decrease from 2016.
Total MINI Pre-Owned sales in 2017 were 28,011, a 2.2 percent decrease from 2016.

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      01-03-2018, 04:14 PM   #2
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Interesting to see the hit in CPO sales, wonder if it had anything to do with the change in warranty policy...

Maybe these drops will spark some competitive spirit
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      01-03-2018, 04:17 PM   #3
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Tells me the X3 and 3 series were/are getting long in the tooth. Competition has surpassed them. New X3 looks good. Hopefully the G20 is up to the task. Negative changes to leasing and warranty means BMW will have to compete on product and dealer experience.
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      01-03-2018, 04:39 PM   #4
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The sole bright spot is EV sales, up > 30%, contributing a titanic 6% to revenues, while (probably - no absolutely) still generations away from profitability. The 5-series garners some attention, with the tiny outstanding balance attributed to X thingy's. The 3-series (the segment former BMW management invented) is a no-show.

Hmmm, BMW may achieve parity with Prius in a few years. Of course, Toyota will have moved the bar ahead by that time.

M-Division will be fully EV - FI hybrid / AWD / Auto Tranny / < 6000 RPM / "smartphone on wheels", so we have that to look forward to.

Wondering about burn rate, runway, and whether or not the company is still profitable.

Is BMW finally irrelevant in America? Yet, the CEO remains on payroll. Strange.
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      01-03-2018, 04:54 PM   #5
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Not surprising to see the drop for MINI in the data - my mom's Countryman S lease is up in February, and the current deals are much less attractive than what she got in 2015.

They're just going to buy out the car they've already got as a result.
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      01-03-2018, 06:53 PM   #6
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Isnt drop in sales for 3 series to be expected?

7 year old design with FaceLift that in some opinions didnt really change that much. If you compare the sales numbers with e90 it is very simillar.


Same with i8 since the updated model was expected for quite some time.


And before you guys hate on BMW anymore all the new models are putting in strong sale numbers. I really wonder what is gonna happen next with M5 sales and next gen 3 series.
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      01-03-2018, 07:04 PM   #7
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Its time for refresh throughout the BMW range
I am guessing 2019/2020 will be great years for BMW when almost new and refresh models are rolling out.

https://www.bloomberg.com/news/artic...xury-dominance
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      01-03-2018, 07:41 PM   #8
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BMW North America actually appears to have made an excellent recovery from mid year to come back and be only down 3.4 % for the year as 2016 (AND 2015 BEFORE) was a banner year for BMW in the US.




http://money.cnn.com/2018/01/03/news...all/index.html

"Annual sales of vehicles in the US fell 1.8% to 17.2 million vehicles according to final figures from Autodata, which tracks sales. "

" Even if U.S car sales are slipping, global auto sales in 2017 are expected to hit a record 94.5 million vehicles, up 2.5% when those final numbers are in next month, fueled by continued strong demand in China, which is the largest market for auto sales. "
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      01-03-2018, 07:46 PM   #9
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Guys keep in mind that BMW slowed production of the 3-Series anticipating it being the last year of the F30. These numbers only tell half of the story since we don't know what their production/sales percentages are.

BMW irrelevant in America? Still profitable? Of course not. Absolutely.
This is a healthy decrease in sales of only 2.4% for the year. Most manufacturers are down. It's only logical after sales being on an upward trend for the last 7 years. I would not be concerned about BMW, I'd be concerned about Chrysler. They are down 8.6% and all you see on TV for the last 3 months is their ads, drilling the fact that you can "Save 20% to 25% off MSRP" on their cars.

On the continued complaints about BMW making hybrid Ms, diluting the brand, being the German Toyota blah blah blah. Mercedes Benz sold 6% more trucks vs cars in 2016 and that number went up to almost 13% more trucks vs cars for 2017. I'm sure those have helped the more positive numbers from Mercedes, even though they are still down. On the other hand, BMW still sold 22% more CARS vs trucks compared to Mercedes this year. Don't forget that MB makes commercial vans, BMW does not. BMW makes excellent motorcycles and their sales have increasingly gone up on that segment while conquering more market share. Yes, I agree that the focus has shifted and SUV sales are very important for this market but compared to everybody else, BMW is still very true to their performance image.
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      01-03-2018, 07:53 PM   #10
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Lots of incentives in December helped sales. As I said last month, Nov and Dec tend to have boosted numbers due to incentives. If sales continue to go up in January, we'll know that the trajectory is good. If not, then we'll know as well.
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      01-03-2018, 11:21 PM   #11
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Quote:
Originally Posted by BMW F22 View Post
Lots of incentives in December helped sales. As I said last month, Nov and Dec tend to have boosted numbers due to incentives. If sales continue to go up in January, we'll know that the trajectory is good. If not, then we'll know as well.
Yup! $3000 road home, $1500 loyalty, and $500 fleet all stackable made for some nice deals the past 2 months.
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      01-04-2018, 01:08 PM   #12
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Quote:
Originally Posted by bsas340i View Post
Guys keep in mind that BMW slowed production of the 3-Series anticipating it being the last year of the F30. These numbers only tell half of the story since we don't know what their production/sales percentages are.

BMW irrelevant in America? Still profitable? Of course not. Absolutely.
This is a healthy decrease in sales of only 2.4% for the year. Most manufacturers are down. It's only logical after sales being on an upward trend for the last 7 years. I would not be concerned about BMW, I'd be concerned about Chrysler. They are down 8.6% and all you see on TV for the last 3 months is their ads, drilling the fact that you can "Save 20% to 25% off MSRP" on their cars.

On the continued complaints about BMW making hybrid Ms, diluting the brand, being the German Toyota blah blah blah. Mercedes Benz sold 6% more trucks vs cars in 2016 and that number went up to almost 13% more trucks vs cars for 2017. I'm sure those have helped the more positive numbers from Mercedes, even though they are still down. On the other hand, BMW still sold 22% more CARS vs trucks compared to Mercedes this year. Don't forget that MB makes commercial vans, BMW does not. BMW makes excellent motorcycles and their sales have increasingly gone up on that segment while conquering more market share. Yes, I agree that the focus has shifted and SUV sales are very important for this market but compared to everybody else, BMW is still very true to their performance image.
Great context, except for the last phrase. BMW is marketing its products using its performance image, but the vast majority of its products no longer reflect that same image. It's been discussed to death, so I won't continue it here.

BMW is in good shape; I'm sure the global YE numbers, most of which should be in the black, will bear that out.
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      01-04-2018, 08:49 PM   #13
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      01-04-2018, 10:52 PM   #14
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I may just order a new 340i or 330i with 6MT this year and move up from my current 228i 6MT.

I was concerned about the 330i 6MT being under powered compared to my 228i 6MT that just flies with the 4 banger, but checking the curb weights the 2018 230i xdrive is 3373 lbs. The 340i sdrive weighs in at 3410 lbs.

My concern is the 6MT will no longer be offered in the new 2019 3 series. Same as the new 5 series, no 6MTs.
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      01-05-2018, 03:30 PM   #15
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I may just order a new 340i or 330i with 6MT this year and move up from my current 228i 6MT.

I was concerned about the 330i 6MT being under powered compared to my 228i 6MT that just flies with the 4 banger, but checking the curb weights the 2018 230i xdrive is 3373 lbs. The 340i sdrive weighs in at 3410 lbs.

My concern is the 6MT will no longer be offered in the new 2019 3 series. Same as the new 5 series, no 6MTs.
Why not an M240i? Or you need 4 doors?
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      01-05-2018, 04:54 PM   #16
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Quote:
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Quote:
Originally Posted by BillD1953 View Post
I may just order a new 340i or 330i with 6MT this year and move up from my current 228i 6MT.

I was concerned about the 330i 6MT being under powered compared to my 228i 6MT that just flies with the 4 banger, but checking the curb weights the 2018 230i xdrive is 3373 lbs. The 340i sdrive weighs in at 3410 lbs.

My concern is the 6MT will no longer be offered in the new 2019 3 series. Same as the new 5 series, no 6MTs.
Why not an M240i? Or you need 4 doors?
It's amazing how false these numbers are... 30% of these numbers are not retail units sold to customers it's just BMW forcing dealers to report them as Demo's or service loaner vehicles. And BMW just came out and are going to be forcing dealers to report more Service loaners because they realize it's the only way they can keep sales up since consumer retail units have been dropping all year.

Car production is going to be very light this year. SAV's will be plentiful. I think people will find it difficult for getting builds especially in the convertible segment they are building very few convertibles in the first quarter.
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      01-06-2018, 03:22 AM   #17
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Originally Posted by stealth-twntrbo View Post
It's amazing how false these numbers are... 30% of these numbers are not retail units sold to customers it's just BMW forcing dealers to report them as Demo's or service loaner vehicles. And BMW just came out and are going to be forcing dealers to report more Service loaners because they realize it's the only way they can keep sales up since consumer retail units have been dropping all year.

Car production is going to be very light this year. SAV's will be plentiful. I think people will find it difficult for getting builds especially in the convertible segment they are building very few convertibles in the first quarter.
this is true. My 2015 650ix convertible is coming off lease in May. Dealership got me in to buy a new one - problem is - there are maybe 7 of them on the east coast for next few months in a dark color. I currently have carbon black. Additionally - they can't touch the $# I got in 2015 - the lease is at least $250 more for same equipment. I discussed them CPO the car and buying from them - I'm going to shop the deal in NJ...

Forget an M6... maybe 6 combined colors in total on east coast.
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      01-07-2018, 12:58 PM   #18
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Quote:
Originally Posted by carbonblkf12 View Post
Quote:
Originally Posted by stealth-twntrbo View Post
It's amazing how false these numbers are... 30% of these numbers are not retail units sold to customers it's just BMW forcing dealers to report them as Demo's or service loaner vehicles. And BMW just came out and are going to be forcing dealers to report more Service loaners because they realize it's the only way they can keep sales up since consumer retail units have been dropping all year.

Car production is going to be very light this year. SAV's will be plentiful. I think people will find it difficult for getting builds especially in the convertible segment they are building very few convertibles in the first quarter.
this is true. My 2015 650ix convertible is coming off lease in May. Dealership got me in to buy a new one - problem is - there are maybe 7 of them on the east coast for next few months in a dark color. I currently have carbon black. Additionally - they can't touch the $# I got in 2015 - the lease is at least $250 more for same equipment. I discussed them CPO the car and buying from them - I'm going to shop the deal in NJ...

Forget an M6... maybe 6 combined colors in total on east coast.
Quote:
Originally Posted by carbonblkf12 View Post
Quote:
Originally Posted by stealth-twntrbo View Post
It's amazing how false these numbers are... 30% of these numbers are not retail units sold to customers it's just BMW forcing dealers to report them as Demo's or service loaner vehicles. And BMW just came out and are going to be forcing dealers to report more Service loaners because they realize it's the only way they can keep sales up since consumer retail units have been dropping all year.

Car production is going to be very light this year. SAV's will be plentiful. I think people will find it difficult for getting builds especially in the convertible segment they are building very few convertibles in the first quarter.
this is true. My 2015 650ix convertible is coming off lease in May. Dealership got me in to buy a new one - problem is - there are maybe 7 of them on the east coast for next few months in a dark color. I currently have carbon black. Additionally - they can't touch the $# I got in 2015 - the lease is at least $250 more for same equipment. I discussed them CPO the car and buying from them - I'm going to shop the deal in NJ...

Forget an M6... maybe 6 combined colors in total on east coast.

I've looked at early production numbers, only 57 440 CV's will be built in Jan and Feb and only about 70 430 CV's built in Jan and Feb very low production. Only about ~30 per month. M4 CV production was around 80 per month then starts to ramp up in March and April to low 100's and this is for the whole country.
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      01-07-2018, 03:53 PM   #19
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Originally Posted by M3 Adjuster View Post
BMW North America actually appears to have made an excellent recovery from mid year to come back and be only down 3.4 % for the year as 2016 (AND 2015 BEFORE) was a banner year for BMW in the US.




http://money.cnn.com/2018/01/03/news...all/index.html

"Annual sales of vehicles in the US fell 1.8% to 17.2 million vehicles according to final figures from Autodata, which tracks sales. "

" Even if U.S car sales are slipping, global auto sales in 2017 are expected to hit a record 94.5 million vehicles, up 2.5% when those final numbers are in next month, fueled by continued strong demand in China, which is the largest market for auto sales. "
Quote:
Originally Posted by uniqueMR View Post
Its time for refresh throughout the BMW range
I am guessing 2019/2020 will be great years for BMW when almost new and refresh models are rolling out.

https://www.bloomberg.com/news/artic...xury-dominance
Not bad.

But like Ricky Bobby said, "If you ain't first you're last!"

Mercedes stole the crown the last 2 years in a row.

BMW does not like to be beat, it's time to focus!
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      01-09-2018, 10:39 AM   #20
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I think people are overreacting. There is still a lot of great cars BMW is producing. I love my x6M. New X7 is coming soon. Lots of beautiful M3-5s that are great cars. BMW needs to fix the leasing programs - that's what I think is hurting their US sales. I wouldn't focus on one year sales being down 2.4%.
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      01-09-2018, 12:24 PM   #21
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Quote:
Originally Posted by BMW F22 View Post
Lots of incentives in December helped sales. As I said last month, Nov and Dec tend to have boosted numbers due to incentives. If sales continue to go up in January, we'll know that the trajectory is good. If not, then we'll know as well.
and there were hardly any incentives in december 2016.
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      01-09-2018, 12:40 PM   #22
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Originally Posted by BMW F22 View Post
Lots of incentives in December helped sales. As I said last month, Nov and Dec tend to have boosted numbers due to incentives. If sales continue to go up in January, we'll know that the trajectory is good. If not, then we'll know as well.
and there were hardly any incentives in december 2016.
Really? There was something like $6-7k of incentives.
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