02-12-2012, 01:54 PM | #23 |
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Cars and babes..
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02-12-2012, 02:00 PM | #24 | |
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More "Western" cos the main brand building exercises by various brands were mostly done during the 60's/70's/80's, when China wasn't even a blip on the radar. The main objective was to establish the brand locally & both Mercedes & BMW did successfully during that time. Nowadays a lot of local HK car buyers are either Western educated or have lived overseas, therefore local consumer tastes are very mature. HK is still the beach head for marketing new products as local HKers are seen to be very receptive of new techs/styles. As a matter of fact, the HK is one of the initial launch markets for the F30 in Asia. |
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02-12-2012, 10:48 PM | #25 |
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audi had v aggressive marketing campaign in hk in the last few years. this f30 launch at best only matches audi's effort. still good to see such massive event from bmw hk as lux car makers can and have launched new cars in shanghai.
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02-12-2012, 10:55 PM | #26 | |
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02-13-2012, 02:12 AM | #27 | |
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02-13-2012, 02:17 AM | #28 | |
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02-13-2012, 02:19 AM | #29 | |
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02-13-2012, 02:21 AM | #30 |
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02-13-2012, 02:26 AM | #31 | |
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02-13-2012, 02:31 AM | #32 |
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02-13-2012, 02:38 AM | #33 | |
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HK & PRC tastes have never converged, so they have been on their separate ways since day 1. HK is still a beach head for mainland market in terms of potential new product introduction, not in terms of manufacturing but in terms of marketing. Showrooms & car shows attract a lot of mainland traffic & data are being collected at those venues. |
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02-13-2012, 02:42 AM | #34 | |
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Audi's worldwide sales started growing aggressively at the same time. |
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02-13-2012, 02:43 AM | #35 |
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02-13-2012, 02:47 AM | #36 |
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02-13-2012, 02:59 AM | #37 |
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02-13-2012, 03:01 AM | #38 | |
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02-13-2012, 07:41 PM | #39 | |
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I will say HK is still important in the Asia market, not for it's size, but for the relative ease of HK buyers to embrace Western auto trends. |
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02-13-2012, 07:43 PM | #40 |
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02-13-2012, 09:35 PM | #41 |
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02-13-2012, 09:43 PM | #42 | |
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American automakers didn't sell in HK cos apart from Cadillac, the rest (Chevrolet & Buick) are not exactly premium brands. Cadillac did try to sell their STS in HK but it was not a success. In actual fact the Americans have it much easier cos brands such as Buick are already well established since the 1930's. Also GM China's products are all tailor made for local consumption hence no need to go thru HK. |
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02-14-2012, 07:50 AM | #44 | |
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