09-17-2018, 07:34 AM | #1 |
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Jaguar move to 3 day week
Being blamed on BREXIT and the anti-diesel sentiment.
When I changed cars 12 month ago they just seemed very expensive with high APRs meaning much higher monthly PCP payments. As a value proposition BMW, with high discounts and low / nil interest deals, just seemed to be far better across the range. Maybe the problem is closer to home, or comes down to the overproduction in Germany.... |
09-17-2018, 07:45 AM | #2 |
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I think you'll see a raft of boards blaming brexit for poor performance over the next 6 months, John Lewis also cited it in their dire numbers.
It's going to be the "go to" excuse for some time.
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09-17-2018, 07:47 AM | #3 | |
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Too heavily dependent on Diesel engines, like all the Jaguar/ Range Rover group. Also the Jag/RR group has a poor reputation for build quality. |
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09-17-2018, 09:04 AM | #4 | |
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Jag are doing poor because their range is poor versus the competition (in car terms, the XE and XF just aren't attracting people to buy) or poor reputation, and in some cases image and high prices....as well as the diesel backlash. |
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09-17-2018, 09:23 AM | #5 |
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Pretty sure I read somewhere that it was due to falling demand from China as a new import tax was being introduced thus buyers over there were waiting before purchasing. Massive market.
It's not due to their cars being s*** Looking forward to brexit being done with in March so we can all just get on with things. |
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09-17-2018, 09:44 AM | #6 |
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I'd imagine the £40k luxury car tax won't help them. I doubt they produce a car under £40k
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09-17-2018, 09:50 AM | #7 |
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They're trying to compete in the most competitive market sectors against bigger and better companies, where your product has to be excellent across the board to get the sales.
Their engine range is mediocre, their infotainment systems are way behind, the XE and XF look pretty dull, and have little appeal beyond the enthusiast driver, except they don't have the drivetrains to match the chassis.
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09-17-2018, 10:02 AM | #8 | |
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09-17-2018, 10:06 AM | #9 |
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Hmm bad news for a lot of British workers I'm sure. I'm certain LR will be struggling too with the high % of dependency on D. Some tough times ahead. They can adapt and re invent again I'm sure.
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09-17-2018, 11:58 AM | #10 |
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At least partly due to the fact that despite having a model on sale for the longest continued stretch, they inexplicably weren't close to having a replacement ready when production ended. It's beyond belief that there is still no new Defender is on sale.
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09-17-2018, 12:13 PM | #11 |
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Personally I think it's down to a poor product range. Land Rovers have become ridiculously expensive and apart from the F-Pace there isn't a Jaguar model I'd choose. Even the F-Pace needs to be specced up to make it half decent.
Never thought I'd say this but Volvo currently have a far more attractive and desirable range than Jaguar. |
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09-17-2018, 12:25 PM | #12 | |
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It’s the component suppliers who will struggle as they have less demand placed upon them. |
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09-17-2018, 12:39 PM | #13 |
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With the XE and the XF, I am not surprised. Dull and samey design that hasn't moved since the Mk.1 XF, with poor engines, tech and interiors.
Are the F-pace and E-pace built at this plant - they seem a much better proposition.
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09-17-2018, 12:42 PM | #14 |
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This probably more to do with the reason for a 3 day week.
https://www.insidermedia.com/insider...or-sales-slump |
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09-17-2018, 12:56 PM | #15 | |
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YTD sales are down 2.4% though, which doesn't seem great when they've just launched the Velar, and the E-Pace, and I-Pace. I do wonder if the Velar is really adding new sales to JLR, or just mainly cannibalising the RR sport and F-Type sales they would have had anyway.
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09-17-2018, 01:25 PM | #16 |
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China was their largest market exceeding Europe by nearly 8,000 cars. To lose nearly 46% of that market is going to sting a bit.
https://www.statista.com/statistics/...egional-sales/ |
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09-17-2018, 01:48 PM | #17 |
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As a company employing lots of UK workers, I'd like to see JLR succeed, period. However, the product range leaves me cold and I'd never buy a modern Jag - looks, reliability, engine range etc. I wish them well but I suspect this latest announcement is the tip of the iceberg
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09-17-2018, 02:40 PM | #18 |
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Discounts are so skinny on the RR range as well, they offer 2k off a 55k Velar and that's got to hurt against the Germans, that's fine if you don't need to discount to sell your cars and keep the production going but foolish if it means you can't sell cars in sufficient numbers to turn a profit.
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09-17-2018, 03:38 PM | #19 |
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The saloons XE, XF and XJ plus F type are built at CB. F pace built at Solihull and E pace in Austria.
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09-17-2018, 04:58 PM | #20 | |
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09-17-2018, 05:08 PM | #21 |
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Seems to me that JLR has been too self-impressed for far too long, off the back of the success of the Evoque. Not many buyers (in outright numbers) in the >£70K category and their mainstream ranges are mediocre to look at and to drive. Add a reputation for unreliability and outdated tech, and that doesn't result in strong sales.
The Brexit card appears to be a smokescreen.
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09-17-2018, 05:22 PM | #22 |
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Too many issues here that spring to my mind never mind Brexit
Interest rate hike hitting people’s expenditure No real wage increases Dieselgate Fuel prices escalating Uncertainty Poor dealers and not the best product offering. Premium car enhanced road tax Could this signal the start if the next recession? Can see the ripples hitting suppliers etc
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