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      10-22-2020, 12:44 PM   #1
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Designer BMW Merchandise: A Closer Look at Kith for BMW

https://kith.com/blogs/news/a-closer...t-kith-for-bmw
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The Kith for BMW 2020 Collection releases on October 23rd at Kith’s US & Japan flagships, all US & EU shop-in-shops, and at 11AM EST on Kith.com.
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      10-22-2020, 07:14 PM   #2
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      10-22-2020, 09:07 PM   #3
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Who asked for this??? Why is it BMW emblems with Kith lettering? Hard pass. I wouldn't mind having a design house come up with a collection for BMW, but this is just bad merch.
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      10-22-2020, 09:37 PM   #4
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Kith looks like a poser
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      10-22-2020, 09:44 PM   #5
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Some of the t shirts and mugs are actually pretty clean. I'm about to drop some $$ on this.
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      10-22-2020, 10:03 PM   #6
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      10-22-2020, 10:04 PM   #7
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Thanks for sharing
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      10-22-2020, 10:37 PM   #8
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Some of those are pretty cool, if only it didn't have ///K motorsports or KITH on it
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      10-22-2020, 11:06 PM   #9
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      10-22-2020, 11:43 PM   #10
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the only thing I want is the umbrellas for no reason.
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      10-23-2020, 01:39 AM   #11
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Every time I see this brand:
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      10-23-2020, 10:40 AM   #12
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Boy I just spent some money...
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      10-23-2020, 12:18 PM   #13
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I am admittedly pretty far out of the fashion loop but why did BMW partner up with Kith? I'd never heard of him/them until a few days ago in a random post about some guy that restored an e30 m3 and managed to get a red G22 M4. Today I see BMW is creating 150 limited edition KITH M4s and now I see they created an apparel line with his name everywhere.

I understood the Puma match up. Not understanding Kith. Does everyone know who/what the Kith brand is besides me?
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      10-23-2020, 12:46 PM   #14
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What the hell is Kith?
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      10-23-2020, 01:04 PM   #15
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Fashion forward.
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      10-23-2020, 01:14 PM   #16
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In for this blue jacket!
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      10-23-2020, 02:22 PM   #17
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Is KITH supposed to be cool? I'd really like to understand the appeal of stuff like this. The word means nothing to me, but the design aesthetic looks like their goal is to look as trashy and uncreative as possible.

If I didn't know any better I'd think this was like a Banksy or Kruger style art piece on creating desirability with ugliness or attacking aesthetics with ego.
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      10-23-2020, 02:35 PM   #18
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KITH is a smallish brand in NY. This collection just looks like run of the mill merch to me, except dumb because it's just mucked up BMW branding. A proper fashion house making a collection with BMW themes would be welcome. I would rather buy normal merch with the actual branding over this collection, though...
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      10-23-2020, 02:36 PM   #19
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I had to look them up as I have no idea who Kith is. Here is their site and their about page: https://kith.com/pages/about

I assumed they were a European clothing line but they're not. Appears to be one of those companies that believe their logo on a generic tee is worth $75.
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      10-23-2020, 02:50 PM   #20
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Bizarre.
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      10-23-2020, 02:54 PM   #21
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Quote:
Originally Posted by Germanauto View Post
Boy I just spent some money...
Mostly sold out within first few hours.
https://kith.com/collections/kith-for-bmw
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      10-23-2020, 02:58 PM   #22
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Quote:
Originally Posted by BMWGirlFL View Post
Mostly sold out within first few hours.
https://kith.com/collections/kith-for-bmw
Within a minute some of the T-shirts and hats had sold out. I was a little wishy washy with what I wanted and missed out on the shirt I wanted (black shirt with the black E30 M3). However I picked up a couple other shirts and posters.
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