[M3_WC]

BMW already does this with the X5: standard, premium, sport activity.

If you want certain packages or options. You are forced to build off the more expensive models.

For example you can't get the Tech Package on the "standard", or you can't get the m-sport package on the "premium"..... etc.


It is just another way to nickel and dime consumers.

[mkoesel]

Originally Posted by SCOTT26

Actually in various markets - BMW have additional equipment lines for each model and have done for quite some time. The UK for example offers ES and SE lines for the 1er and 3er .

So SCOTT, will the US get these three different trims too, or is this going to be primarily for European, Asian, etc. markets?

[M3_WC]

Originally Posted by mkoesel

So SCOTT, will the US get these three different trims too, or is this going to be primarily for European, Asian, etc. markets?

You bet we will get these trims. More consumer money in their pockets.

They already do this with the X5. See post above.

[FstopBMW]

BMW should just keep it simple. Although these pre-spec'd models could offer some unique combinations I think BMW is spreading themselves too thin with it.

[marasani]

Originally Posted by roho3323

I totally agree... I hate the trim naming system...add that to the long naming system already on the X-drive, the new grand coupes, 4-series... oh my goodness.

So, when someone is admiring your car and they ask you what it is, your answer will be:

...this is my new 435i M-Sport Gran Coupe X-drive Modern Line.

Are you F***in kidding me?

True that..

[Wolf]

Originally Posted by bmrm396

no because there is cleary a Msport pkg developed seperately from the Sport Line on the F20 ... the new 1 will be our leader in terms of whats to come, BMW is clearly stream lining their product image and consistency of options

yes you are probably right... a sport package maybe standard on sport line

[positiveions]

i think it is a positive step for BMW to dilute the market with different sub-models; gives people more choices and more options.

[amdmaxx]

bring diesel M-sport to USA please. 335d!

[GOLFFRR]

ooo yea

[TwinPowerF30]

I actually like the interior look of the new F20 1-series. If the F30 looks similar I'm happy.

The brushed silver door handle looks good.

[sq86]

Originally Posted by roho3323

...this is my new 435i M-Sport Gran Coupe X-drive Modern Line.

Are you F***in kidding me?

LMFAO!! Apparently not.

Originally Posted by -=Hot|Ice=-

I'm not sure about BMW's other markets, but here in the US, the only other company that offers a Sport an Luxury model is Mercedes. Hence, why they are pulling a Mercedes.

Yup. They are copying other luxury makes. Just look at all of the LED strips under/above the headlights nowadays.. Lexus, Saab, Audi, BMW. They're losing their brand identity. You hear me Scott???? Don't abandon your trusted customers, because they'll ditch you for some other brand because of abandonment. Make sure your marketing guys know this because they apparently don't as of now.

Originally Posted by bmrm396

"Joy" was undoubtably the worse campaign and conceptual image of their brand ... and unfortunately it trickled down to auto production and IMO it all plain old sucked. I think what they are doing is much needed (i still havent grown on the 4series naming etc, but i understand the rationale and that deserves a grain of salt). Marketing is working to improve on a great brand ... nothing stays the same forever. And as someone in marketing/advertising i cant say i blame them. We constantly look for new and improved changes to our clients identity ... consistently advancing on what we believe to be the future.

Give em some time and i think well like what we see looking back

True, nothing stays the same forever but you cannot abandon your core customers which I believe they are doing now. I really do not like the direction this is headed. Not now or 10 years from now...

[bmrm396]

I think their core customers r changing ... there r no stereo-types anymore.

... and I do luv the new 1ers interior

[roundle]

Nothing new here, Folks. BMW has been doing this in other regions for years.

http://www.bmw.co.uk/bmwuk/ecom4/fra...tSource=topnav

[vladberca]

It s good to have more options: maybe some customers want a more bussiness look, other a more sporty one
The interior of 1 series is great, I'm sure the 3er will be better

[mkoesel]

Originally Posted by M3_WC

You bet we will get these trims. More consumer money in their pockets.

They already do this with the X5. See post above.

I ask because, as SCOTT notes, they have had SE and ES, for example, elsewhere for a long time, and we never had those distinctions in the US. M Sport was also something that was not avaialble in the US until recently, and we still do not have a full individual program. There are other options, features, packages, etc, that continue to not be available in the US as well.

I think you are probably right - we probably will see these trim levels - but the answer is not simply "more consumer money in their pockets". The US has some of the lowest prices in the world and while the reason for this are many, part of it has been due to a limited number of configurations available for cars sold here. The fewer configurations to deal with, the more simple it is to build cars and the less it costs per unit in infrastructure and management, etc.

[gallian93]

Originally Posted by -=Hot|Ice=-

So BMW IS pulling a Mercedes.

^this^
BMW is try to ensure that no matter what kind of 3er you get... there is one better out there... so you never feel good about the car you've got... sooooo Mercedes.....
It was so simple>>> 328 or 335 or M3 .... THE END!!!
i think the bosses at BMW thought..."wow we are out selling everyone with our current line of cars and what we offer in them...LETS CHANGE EVERYTHING!!!!" morons!!!!

[gallian93]

Originally Posted by weiweiwei

I actually like the interior look of the new F20 1-series. If the F30 looks similar I'm happy.

The brushed silver door handle looks good.

was the word "ready" really needed on the Tac
it was like the older cell phone that had the "yes" and "no" on the "send" and "end" buttons....
what is wrong with BMW design team?

[southlight]

Originally Posted by gallian93

was the word "ready" really needed on the Tac

It's kinda helpful for the auto start/stop system. Now you can see if the engine's off due to auto start/stop ("Ready") or because it's completely off ("Off").


Best regards,
south

[M3maniac20]

I agree with people who say that this is very Benz like. Thats cool and whatever, but I'm not understanding why you need 3 trims? Luxury and sport pretty much covers it....I don't know why there needs to be a "modern". Just interesting. If it aint broke, don't fix it BMW.

[acorradi87]

Originally Posted by tonmonde

M Sport is the only trim i need.

[pharding]

That is great idea to offer 3 versions. Then the Sport Line could have a stiffer ride and more taunt steering.

[MikeyV]

Originally Posted by -=Hot|Ice=-

So BMW IS pulling a Mercedes.

More like they are copying VW which has had comfort line, sport line and high line for as long as I can remember.