09-13-2024, 08:12 AM | #1 |
Moderator
15782
Rep 8,133
Posts |
Official Announcement: BMW Group Design team implements new organisational structure
Featured on BIMMERPOST.com +++ Adrian van Hooydonk reorganises BMW Group Design, brings in Maximilian Missoni +++ Two BMW Design studios going forward +++ Digital experience and Colour and Material Design enhanced +++ 13.09.2024 Press Release Munich. The BMW Group is completely reorganising its Design division under the leadership of Adrian van Hooydonk. Like the NEUE KLASSE, which represents the redefinition of the BMW brand with its “electric, digital, circular” philosophy, a new cross-brand design team will be launched on 1 October 2024 to meet changing demands for future-oriented vehicle design. The new organisation, focused on the transformation of the company, will remain the industry benchmark. For example, Colour and Material Design will be consolidated across all brands, while the BMW brand team will be divided into two studios and the future topic of “Advanced Design” strengthened. “Technology and customer preferences are currently changing faster than ever,” says van Hooydonk. “Automotive design has become more diverse. Designing digital experiences and sound also plays an increasingly important role, along with sustainable and recycled materials. The design showcases all the innovative potential of our products and brands,” van Hooydonk continues. “That’s why, more than ever, every single detail matters, as well as the holistic and harmonious integration of the various elements.” Van Hooydonk is bringing Maximilian Missoni into the BMW Group Design team to oversee the design of upper mid-size and luxury class BMW models, as well as BMW Alpina. After holding various managerial positions at Volkswagen and Volvo Cars, Missoni was most recently Head of Design at Polestar. Oliver Heilmer, previously Head of MINI Design, will be responsible for the design of all compact and mid-size BMW models going forward, as well as BMW M. Claudia Braun will head the newly created cross-brand department for Colour and Material Design for BMW, MINI and Royce Motor Cars. She has already been managing colour and materials for the BMW brand since April 2024, bringing experience from Porsche AG, Daimler AG and Volvo Cars. Domagoj Dukec, formerly Head of the BMW Design Studio, will now assume responsibility for Rolls-Royce Design, including Bespoke and Coachbuild. Anders Warming, previously Head of Design Rolls-Royce, will oversee all Advanced Design topics, as well as the BMW Group Designworks subsidiary. Holger Hampf, Head of BMW Group Designworks, will now be in charge of design for the MINI brand. Christian Bauer will continue to lead the digital customer experience into a new era across all brands. Adrian van Hooydonk: “I am delighted to continue driving the design and further development of our vehicles and brands forward, together with a first-class team of highly qualified design professionals.”
__________________
Visit my (mainly) BMW gallery http://jetone.co.uk and BMW miniature model collection http://bmw-miniatures.co.uk |
Appreciate
12
F10JAD0.00 LateParty2018X535d48.50 Hedoniste4015.50 playswcars4865.50 mar_carol60.00 David Kunitz917.00 2srsman93.00 DrewG4236.50 zZnoevZz36.00 KoenG1455.00 NJ53051.00 Dégoûté517.00 |
09-17-2024, 10:13 AM | #2 |
New Member
315
Rep 48
Posts |
Not so keen on the statement:
“Like the NEUE KLASSE, which represents the redefinition of the BMW brand with its “electric, digital, circular” philosophy, a new cross-brand design team will be launched on 1 October 2024 to meet changing demands for future-oriented vehicle design.” To me — this is the nail in the coffin. The beauty and integrity BMW once had seems to be replaced with the false belief that we, as consumers, want cars that are over-engineered, drowned in useless technology, contain homogeneous design elements (to both themselves and other auto manufacturers), and then on top of all this, are electric. #MakeBMWGreatAgain |
Appreciate
62
funkybunky0.00 Robmann230.00 sakson206.00 ledphut895.00 f82_enthusiast19.50 phantom78351034.00 Mavus2267.00 GuyOh1268.00 lautobahn0.00 thaalrasha666.00 NickyC19206.50 chicagofan0020282.50 M3WC3848.00 RyanBMW464.50 CruzM3286.00 Ezra168330.50 mckman161.50 Boznien378.50 Blindside_1377012.00 LateParty2018X535d48.50 BenF87M292.50 Masander267.00 rotatingchicken13.50 kreb15.00 annabellapizza263.00 24CBX4M40i87.00 playswcars4865.50 stark_c72.00 DisonKlaud217.00 SW192594.50 mnkhalifa165.00 JSP///M4C103.00 ///MPhatic15309.00 BSfmAZ347.00 RNemesisN63624.50 werdn700.50 j2dad5389416.00 M5ddox141.50 NGT26594.50 NPTM809.50 cooolone2677.50 TboneS541194.00 TractionControlDelete4707.00 zZnoevZz36.00 DavidXJ747.50 Blue Angel1241.50 KoenG1455.00 IcewaterPete2734.50 demas290.00 FarsBimmer25.50 Evinrude19751184.50 jri_21304.00 IndyMike497.00 Mike_H_348.50 co_440i157.50 M3JetPilot953.00 gpitts248.00 medialook128.50 M5Rick68584.00 BigHunk285.00 cosmicamnesia22.00 imc4345.00 |
09-17-2024, 10:16 AM | #3 |
Brigadier General
9348
Rep 4,299
Posts
Drives: iXM60, CLE53AMG, X7 40i
Join Date: Sep 2012
Location: Atlanta
|
At least we know who was responsible in destroying mini, and that person is now in charge of M….
|
Appreciate
30
funkybunky0.00 LuckyL315.00 AG23364.50 BokTroy138.00 Tallest1528.00 NickyC19206.50 imperfectluck508.00 ASAP10854.00 Blindside_1377012.00 samomeister0.00 rotatingchicken13.50 ///M TOWN32057.00 playswcars4865.50 SW192594.50 ///MPhatic15309.00 FCX52538.00 BSfmAZ347.00 RNemesisN63624.50 MinMax364.50 M5ddox141.50 TractionControlDelete4707.00 zZnoevZz36.00 Blue Angel1241.50 FarsBimmer25.50 jri_21304.00 co_440i157.50 M5Rick68584.00 BigHunk285.00 cosmicamnesia22.00 SpinalTap123.50 |
09-17-2024, 10:23 AM | #4 |
Private
141
Rep 60
Posts |
RIP Rolls Royce design. If you thought RR had large grills, just wait until Dukec works his “magic”
|
Appreciate
19
sakson206.00 Bimmerfun829347.50 GuyOh1268.00 SportySpice261.00 imperfectluck508.00 Masander267.00 ///M TOWN32057.00 stark_c72.00 White3401519.50 werdn700.50 alabesky101.50 TractionControlDelete4707.00 zZnoevZz36.00 KoenG1455.00 FarsBimmer25.50 jri_21304.00 pz6193326.50 M5Rick68584.00 cosmicamnesia22.00 |
09-17-2024, 10:29 AM | #5 |
Mr OEM
917
Rep 233
Posts
Drives: BMW 335i Sport Line
Join Date: May 2023
Location: Mbombela
|
The original Neue Klasse looks very very good.
If they can keep that design close to the production car and across all New vehicles I think it will be successful. But it's always questionable these days to see what they will come up with. |
Appreciate
6
|
09-17-2024, 10:30 AM | #6 |
Second Lieutenant
206
Rep 238
Posts |
So, Rolls getting ruined next.
|
Appreciate
12
h2p_4121.50 LuckyL315.00 NickyC19206.50 koryrykman38.00 Slack Beries41.00 werdn700.50 alabesky101.50 TractionControlDelete4707.00 KoenG1455.00 FarsBimmer25.50 Canuck335156.50 M5Rick68584.00 |
09-17-2024, 10:49 AM | #7 |
Lieutenant
673
Rep 501
Posts |
Rolls Royce has been ruined since the new Sphincter/Specter. That split headlight look screams copy cat concept Hyundai/Jeep Cherokee, which automatically cheapens the look.
__________________
2023 BMW G05 X5 xDrive40i
2023 BMW G30 540i |
Appreciate
4
|
09-17-2024, 10:56 AM | #8 |
New Member
315
Rep 48
Posts |
|
Appreciate
4
|
09-17-2024, 11:02 AM | #9 |
Captain
317
Rep 822
Posts
Drives: BMW 335i
Join Date: Sep 2007
Location: Los Angeles
|
I came here to see all the negative comments, and I was not disappointed!
__________________
The Best Is Yet To Come!
E36 - E39 - E53 - E60 - E87 - E90 |
Appreciate
25
2srsman93.00 LuckyL315.00 Bimmerfun829347.50 NickyC19206.50 my_beemmer21.00 RyanBMW464.50 moriluvatar392.50 kgelfen3602548.50 mirob3910.50 David Kunitz917.00 LuisBoston1543.00 rockitman0773.50 ///M TOWN32057.00 Vervain481.00 White3401519.50 werdn700.50 Th3DarkSide433.00 M5ddox141.50 Igor_M52336.50 BLKM69.00 TractionControlDelete4707.00 FarsBimmer25.50 Evinrude19751184.50 M5Rick68584.00 VicWip105.00 |
09-17-2024, 11:11 AM | #10 |
Brigadier General
937
Rep 4,025
Posts |
Can we bring back the BMW folks that went over Kia/Genesis..
__________________
2021 M2 Comp Sunset Orange |Black with orange Stitching Dakota Leather|Executive Pkg|DCT
|
Appreciate
23
LuckyL315.00 NickyC19206.50 atl_1M1522.50 rotatingchicken13.50 David Kunitz917.00 PGF9066.50 stark_c72.00 White3401519.50 RNemesisN63624.50 alabesky101.50 NPTM809.50 ///M TOWN32057.00 TractionControlDelete4707.00 KoenG1455.00 jri_21304.00 DarkstarZero1089.00 co_440i157.50 pz6193326.50 M5Rick68584.00 S EyeLand206.00 cosmicamnesia22.00 TypeDre124.00 SpinalTap123.50 |
09-17-2024, 11:14 AM | #11 |
Colonel
1268
Rep 2,335
Posts
Drives: 2016 LB M2 / 2020 X5 40i
Join Date: Feb 2007
Location: Vancouver B.C.
|
I’m so happy Domagoj Dukec is leaving BMW. RIP rolls royce…
I just hope the new team respects the holfmeister kink, go back to the “angel eyes”, and no more vertical beaver buck tooth grills. Also hope the new x3 is the only odd model with a “cheap” interior and hopefully lci can fix the interior a bit. I’m hoping the design team can be more like Porsche. Design cars that look more traditional yet modern and sporty. #MakeBMWgreatagain |
Appreciate
9
atl_1M1522.50 PGF9066.50 JSP///M4C103.00 BSfmAZ347.00 RNemesisN63624.50 Canuck335156.50 OnlyGerman379.00 cosmicamnesia22.00 SpinalTap123.50 |
09-17-2024, 11:22 AM | #12 |
Major
2218
Rep 1,275
Posts |
The haters here have no concept of how car design works.
Also just as a note, a car doesn't 'die' when you don't like its design personally.
__________________
11’ E92 ///M3
F82 ///M4 G30 540i ///Msport G20 ///M340i i20 iX xDrive50 |
Appreciate
9
Pentium317.00 alphawawa213.00 mirob3910.50 LuisBoston1543.00 Slack Beries41.00 werdn700.50 bmr760143.00 dcg7187.00 SFBavarianArea207.00 |
09-17-2024, 11:25 AM | #13 |
Lieutenant General
6477
Rep 10,726
Posts |
Taking a closer look at:
"Claudia Braun will head the newly created cross-brand department for Colour and Material Design for BMW, MINI and Royce Motor Cars. She has already been managing colour and materials for the BMW brand since April 2024, bringing experience from Porsche AG, Daimler AG and Volvo Cars." In the era of continued cost cutting, this announcement makes perfect sense. The design and sourcing of materials will be implemented across all brands and models. Let's hope that the perceived quality of materials (ex: how satisfying real leather looks and feels ...) will be commensurate with the price paid. At the very least, offering better materials at a price would be preferable instead of having no alternatives. |
Appreciate
2
playswcars4865.50 stark_c72.00 |
09-17-2024, 11:32 AM | #14 |
Captain
1344
Rep 689
Posts
Drives: 2022 F90 M5C
Join Date: May 2019
Location: Australia
|
All hail, Heilmer, I guess. Interesting choice and hope it’s for the better. I like Mini’s and he didn’t do a good job IMO.
|
Appreciate
2
Bimmerfun829347.50 werdn700.50 |
09-17-2024, 11:41 AM | #15 |
Riding the knock sensor
2972
Rep 1,912
Posts
Drives: 21 X5MC | 23 M4CSL
Join Date: May 2008
Location: PCH
|
Such weird, emotional reaction to a fairly routine corporate restructuring. Guy responsible for the grill - seems like a promotion to RR and the beginning of succession planning for Hooydonk. G8x still on track to outsell previous generations despite a vocal minority who largely cling to old models cause BMW destroyed itself, lost its way, etc. It shows a little controversy keeps designs from getting boring and BMW is willing to take risks while pushing M performance to consistently higher levels.
__________________
|
Appreciate
12
moriluvatar392.50 mirob3910.50 rotatingchicken13.50 all_my_rides663.00 stark_c72.00 M///Fanatic215.00 americanaaaa68.00 BLKM69.00 Cortexiphan2218.00 static_void1112.50 Slack Beries41.00 M5Rick68584.00 |
09-17-2024, 11:57 AM | #16 |
Lieutenant Colonel
2719
Rep 1,865
Posts |
Domagoj was a disaster, if you read his interviews it’s clear he had nothing but disdain for the heritage of BMW design. I assume he will do something equally destructive at RR.
|
Appreciate
7
Bimmerfun829347.50 NickyC19206.50 alabesky101.50 TractionControlDelete4707.00 KoenG1455.00 co_440i157.50 cosmicamnesia22.00 |
09-17-2024, 12:14 PM | #17 |
Private First Class
279
Rep 133
Posts |
Lets all predict the new design language, shall we?
|
Appreciate
23
LuckyL315.00 Bimmerfun829347.50 NickyC19206.50 koryrykman38.00 moriluvatar392.50 Masander267.00 David Kunitz917.00 BroDoze2107.50 BSfmAZ347.00 Ozzie8864.50 NPTM809.50 MackSea70784.50 TractionControlDelete4707.00 DavidXJ747.50 blackpear171.00 Blue Angel1241.50 static_void1112.50 The_Werm218.50 co_440i157.50 sdma0.00 M5Rick68584.00 cosmicamnesia22.00 TypeDre124.00 |
09-17-2024, 12:14 PM | #18 |
New Member
315
Rep 48
Posts |
|
Appreciate
6
Bimmerfun829347.50 David Kunitz917.00 TractionControlDelete4707.00 co_440i157.50 cosmicamnesia22.00 TypeDre124.00 |
09-17-2024, 12:14 PM | #19 |
Major General
1528
Rep 6,394
Posts |
Well, ill try to be optimistic and hope that Polestar guy brings some sense to BMW design.
But also, as this looks like a very soviet type of reorganization, I dont hold my breath as key people like sockless mister Dukec remain on board just in another capacity, and the Mini guy steps up which let be honest, Mini under him has been iterating for 20 years after Frank Stevensons design, which is mad.
__________________
997.2
F30.F11.E86.E90.E90.E36 |
Appreciate
9
Bimmerfun829347.50 LuckyL315.00 playswcars4865.50 werdn700.50 TractionControlDelete4707.00 KoenG1455.00 co_440i157.50 cosmicamnesia22.00 TypeDre124.00 |
09-17-2024, 12:22 PM | #20 | |
Brigadier General
9348
Rep 4,299
Posts
Drives: iXM60, CLE53AMG, X7 40i
Join Date: Sep 2012
Location: Atlanta
|
Quote:
|
|
Appreciate
7
|
09-17-2024, 12:23 PM | #21 |
Lieutenant General
19207
Rep 11,184
Posts
Drives: M4 CS. Former G82, x2 F82, F80
Join Date: Nov 2010
Location: Jacked out of my mind
|
I sincerely hope the horrid looking M3 and M4 will be a thing of the past. I greatly look forward to 2028 and the next model. Hope springs eternal.
|
Appreciate
6
|
09-17-2024, 12:26 PM | #22 | |
New Member
315
Rep 48
Posts |
Quote:
As a clear professional, would you be so kind as to elaborate on the details? As a “hater” in this case, I don’t dislike all current BMW models or design elements. I personally love the G80 M3. I just believe that there is a constant push for efficiency over all else, which tends to create very homogeneous design elements, in addition to the use of cheaper materials to achieve cost cutting measures in place. And THAT I do hate. My thought, given the group that has been assigned/restructured here, is that they will continue the above, in addition to electrifying all BMWs. Electrification is also not, in my opinion, an inherently a bad thing. There are plenty of performance-related positives to the use of electric motors and I can definitely appreciate that. I dislike that the market and most automakers are pushing all electric line-ups. A 50/50 mix would satisfy those that would like electric, and those that prefer old school. Lastly, 95%+ of all electricity is not sourced sustainably (i.e. solar, wind, etc.) so I don’t buy the “it’s better for the environment” aurgument until we see a massive shift in how we source energy. |
|
Post Reply |
Bookmarks |
Thread Tools | Search this Thread |
|
|