New BMW Logo

mikeoz · 03-04-2020, 09:52 AM

https://www.caranddriver.com/news/a3...ndel-new-logo/

Soooo what does every one think of this?...im lucky warm my self at mo...

sahajesh · 03-04-2020, 10:46 AM

I like it.

mcoops · 03-04-2020, 10:51 AM

I would need to see it in different contexts, but my initial reaction is:

- It looks good on that exterior shot when seen up close
- Less sure from a distance, hard to tell, but maybe gets a bit lost?
- Struggling to visualise how it would look elsewhere, especially on steering wheel

djcowlin · 03-04-2020, 10:53 AM

Reminds me of when Apple ditched the skeuomorphic app icons in iOS7. Hated the new look at the time, got to like it later. Now it's normal...

DaveA · 03-04-2020, 11:00 AM

Maybe it's got to the point now where they need to take the chrome out of the badge in order to make up for the extra they put into the grilles... to avert a global chrome crisis or something...?

Joking aside, I kind of like the graphic design of the new roundel...

Watsey · 03-04-2020, 11:17 AM

Gross. Looks like a cake decoration bought from Wilkinsons.

If, as it looks, it's several separate components (roundel, circle, letters) it's going to be a magnet for scrotes to pick at.

Lincoln61 · 03-04-2020, 11:22 AM

The new logo is nicer than the new cars!

mikeoz · 03-04-2020, 11:29 AM

Quote:

Originally Posted by Watsey

Gross. Looks like a cake decoration bought from Wilkinsons.

If, as it looks, it's several separate components (roundel, circle, letters) it's going to be a magnet for scrotes to pick at.

That's a good point on scrotes....

I can't think of another big German manufacturer that's changed there main logo like this?
Or even a European manufacturer? Seems to be throwing part of their heritage away..

JustChris · 03-04-2020, 11:35 AM

Don't like the transparent one.

I see already on the website theres the translate one and a black one.

Everyone remember the 'black brand' front page news a while back? I wonder is it will be one badge for 5 and up etc?

Tengocity · 03-04-2020, 11:41 AM

It's alright. Can't say I'm too fussed either way. The logo was always fairly timeless so not sure I see the point. However, the Ford one is a different story... that's needed a redesign since about the 1960s.

Goneinsixtyseconds · 03-05-2020, 02:24 AM

It's not made it onto other recent model releases yet, maybe it's just to match the ultra modern electric cars only?

DaveA · 03-05-2020, 03:26 AM

Quote:

Originally Posted by Goneinsixtyseconds

It's not made it onto other recent model releases yet, maybe it's just to match the ultra modern electric cars only?

Looks like a complete rebrand to me... web sites, social media sites etc, they have all changed...

Goneinsixtyseconds · 03-05-2020, 03:40 AM

Quote:

Originally Posted by DaveA

Looks like a complete rebrand to me... web sites, social media sites etc, they have all changed...

You're right, hadn't noticed that. Doesn't bother me too much, although looks a little childlike and less sophisticated. Won't make a difference on car choice though.

DaveA · 03-05-2020, 03:41 AM

OK, as I suspected, it looks like it is the logo that will (from now) be used for BMW brand communication...

https://www.bmw.com/en/automotive-li...zFzbOUpnS1t2X4

Goneinsixtyseconds · 03-05-2020, 03:53 AM

Quote:

Originally Posted by DaveA

OK, as I suspected, it looks like it is the logo that will (from now) be used for BMW brand communication...

https://www.bmw.com/en/automotive-li...zFzbOUpnS1t2X4

Bit of a strange article, it has changed every twenty years or so, so due a refresh I guess. Every other time it's been on the cars, but this time for communication only?!?

Yet it's plain to see it's on the I4 concept. Does the article mean that it won't be on the production version?

Not sure this article clears it up 100%.

DaveA · 03-05-2020, 03:57 AM

Quote:

Originally Posted by Goneinsixtyseconds

Bit of a strange article, it has changed every twenty years or so, so due a refresh I guess. Every other time it's been on the cars, but this time for communication only?!?

Yet it's plain to see it's on the I4 concept. Does the article mean that it won't be on the production version?

Not sure this article clears it up 100%.

I think a sort of "safe for now" interpretation of the article might be that the new logo is introduced now for communication purposes and that they are staying tight lipped about the future, and any possible change/expansion of the use...

Goneinsixtyseconds · 03-05-2020, 04:00 AM

Quote:

Originally Posted by DaveA

I think a sort of "safe for now" interpretation of the article might be that the new logo is introduced now for communication purposes and that they are staying tight lipped about the future, and any possible change/expansion of the use...

I agree for current models, but doesn't address the I4 concept.

And a different logo all over website and communications to the one on your products seems an odd long term strategy.

Russbmw · 03-05-2020, 05:59 AM

Quote:

Originally Posted by mikeoz

That's a good point on scrotes....

I can't think of another big German manufacturer that's changed there main logo like this?
Or even a European manufacturer? Seems to be throwing another part of their heritage away..

Editted that for you...

Along with everything else....RWD, rear quarter designs/trademark design lines, buttuglyshitstormclusterfuck grilles, etc...

haagm58 · 03-05-2020, 06:58 AM

Thanks for sharing!

I wouldn't want it in my F30, but it might look great on the new models.

ChrisF31 · 03-29-2020, 05:59 PM

Undecided, I’m sure we will all get used to it.

ZedsRedBaby · 03-30-2020, 05:59 AM

It looks dated to me. It's what Microsoft did with their Office logos about 10 years ago. They've subsequently gone back to more detailed designs.

03-04-2020, 09:52 AM	#1
mikeoz Major General 2856 Rep 5,607 Posts Drives: BMW X3 M40d LCI Join Date: Sep 2011 Location: cambs iTrader: (1)	New BMW Logo https://www.caranddriver.com/news/a3...ndel-new-logo/ Soooo what does every one think of this?...im lucky warm my self at mo...
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03-04-2020, 10:46 AM	#2
sahajesh Brigadier General 2294 Rep 4,451 Posts Drives: 2021 G05 X5 40i Tanzanite Blue Join Date: Nov 2013 Location: Sheffield, UK iTrader: (0)	I like it.
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03-04-2020, 10:51 AM	#3
mcoops Lieutenant Colonel 1757 Rep 1,705 Posts Drives: Short term lease Join Date: Dec 2013 Location: England iTrader: (0)	I would need to see it in different contexts, but my initial reaction is: - It looks good on that exterior shot when seen up close - Less sure from a distance, hard to tell, but maybe gets a bit lost? - Struggling to visualise how it would look elsewhere, especially on steering wheel __________________
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03-04-2020, 10:53 AM	#4
djcowlin Captain 283 Rep 797 Posts Drives: G21 330e Join Date: Dec 2013 Location: York/Scottish Borders iTrader: (0)	Reminds me of when Apple ditched the skeuomorphic app icons in iOS7. Hated the new look at the time, got to like it later. Now it's normal... __________________ Current: 21 G21 330e \| Portimao Blue \| 791 M \| M Sport Pro \| Vis/Tech/Comfort Plus packs Previously: 19 F20 M140i Shadow Edition \| EB II \|\| 16 F31 340i \| EB II \|\| 13 F31 330d Luxury \| MG
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03-04-2020, 11:00 AM	#5
DaveA Brigadier General 1874 Rep 3,432 Posts Drives: BMW M135i xDrive Join Date: May 2013 Location: Teesside iTrader: (0)	Maybe it's got to the point now where they need to take the chrome out of the badge in order to make up for the extra they put into the grilles... to avert a global chrome crisis or something...? Joking aside, I kind of like the graphic design of the new roundel... __________________ CAR HISTORY - Golf GTI 245 - F30 340i M Sport - F30 330d M Sport MPPK - F30 320d Sport - 997 Gen2 GT3 - 987 Cayman S - 986 Boxster S - Ibiza Cupra - Polo 16v - E30 M3 (Official GB import) - Integra 16v - Mk2 Polo S - Mk1 Golf C
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03-04-2020, 11:17 AM	#6
Watsey Major General 6411 Rep 8,497 Posts Drives: F31 330D sDrive M Sport Join Date: Jun 2015 Location: On sabbatical. iTrader: (1)	Gross. Looks like a cake decoration bought from Wilkinsons. If, as it looks, it's several separate components (roundel, circle, letters) it's going to be a magnet for scrotes to pick at. __________________ Current : F31 330sD, remapped, Ohlins Road & Track, Millway camber plates, Quaife LSD, Stoptech brakes + Pagid RSL1 pads all round, Weichers front strut brace, Eibach front & rear anti-roll bars, Michelin MP4S.
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03-04-2020, 11:22 AM	#7
Lincoln61 Captain 747 Rep 620 Posts Drives: 2018 430d Msport+ Join Date: Dec 2018 Location: UK iTrader: (0)	The new logo is nicer than the new cars! __________________ Current - 2018 F32 430d M Sport+ Previous - 2013 F30 320d M Sport Previous - 2008 E92 320d SE
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03-04-2020, 11:35 AM	#9
JustChris General 17488 Rep 25,114 Posts Drives: Tesla MYRWD Join Date: Jul 2013 Location: UK iTrader: (0)	Don't like the transparent one. I see already on the website theres the translate one and a black one. Everyone remember the 'black brand' front page news a while back? I wonder is it will be one badge for 5 and up etc? __________________ My car made front page of Bimmerpost
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03-04-2020, 11:41 AM	#10
Tengocity General 8566 Rep 19,982 Posts Drives: 911, Cayenne Turbo, Disco 4 Join Date: Sep 2013 Location: Crieff, Perthshire, Scotland iTrader: (0)	It's alright. Can't say I'm too fussed either way. The logo was always fairly timeless so not sure I see the point. However, the Ford one is a different story... that's needed a redesign since about the 1960s. __________________ Current: Porsche 911 991 C4S, Porsche Cayenne Turbo, Land Rover Discovery 4. Gone...G01 X3 M40i, Cayman S 987, F31 340i, Cayman GT4, F82 M4 CP, Lotus Exige V6, G20 330e, F30 330e, Boxster S 987, F31 335d, Mini Cooper SD, E89 Z4, E90 330d 320d, E60 520d, E46 330d 320d, MX5s, E30 325i
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03-05-2020, 02:24 AM	#11
Goneinsixtyseconds Banned 4280 Rep 7,703 Posts Drives: Q7 & Clubman JCW on order Join Date: Dec 2016 Location: Chesterfield iTrader: (0)	It's not made it onto other recent model releases yet, maybe it's just to match the ultra modern electric cars only?
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03-05-2020, 03:41 AM	#14
DaveA Brigadier General 1874 Rep 3,432 Posts Drives: BMW M135i xDrive Join Date: May 2013 Location: Teesside iTrader: (0)	OK, as I suspected, it looks like it is the logo that will (from now) be used for BMW brand communication... https://www.bmw.com/en/automotive-li...zFzbOUpnS1t2X4 __________________ CAR HISTORY - Golf GTI 245 - F30 340i M Sport - F30 330d M Sport MPPK - F30 320d Sport - 997 Gen2 GT3 - 987 Cayman S - 986 Boxster S - Ibiza Cupra - Polo 16v - E30 M3 (Official GB import) - Integra 16v - Mk2 Polo S - Mk1 Golf C
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03-05-2020, 06:58 AM	#19
haagm58 Captain 810 Rep 919 Posts Drives: F30 328d Sport Line Join Date: Jan 2018 Location: South Carolina iTrader: (0) Garage List 2014 BMW F30 328d [0.00]	Thanks for sharing! I wouldn't want it in my F30, but it might look great on the new models.
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03-29-2020, 05:59 PM	#20
ChrisF31 Registered 0 Rep 2 Posts Drives: F31 330xdrive Join Date: Mar 2020 Location: Hampshire iTrader: (0)	Undecided, I’m sure we will all get used to it.
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03-30-2020, 05:59 AM	#21
ZedsRedBaby Colonel 1763 Rep 2,273 Posts Drives: M440i Convertible Join Date: Sep 2019 Location: UK iTrader: (0)	It looks dated to me. It's what Microsoft did with their Office logos about 10 years ago. They've subsequently gone back to more detailed designs.
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