09-08-2018, 08:23 AM | #1 |
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UK Registration Stats - What's everyone buying?
Since I'm a bit of a data geek I was playing around with some F30 registration data from data.gov. I thought there might be some interest on here:
https://app.powerbi.com/view?r=eyJrI...cyMiIsImMiOjh9 Updated file with 2018 Q1 https://app.powerbi.com/view?r=eyJrI...cyMiIsImMiOjh9 Last edited by thescouselander; 09-08-2018 at 01:04 PM.. |
09-08-2018, 08:54 AM | #2 |
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Nice, thank you
Interesting to see that the 440i (presumably coupe and GC) outsells the 340i. It's still all about the x20d though isn't it? Streets ahead still. Will look at this more closely later, as a fellow data geek!
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09-08-2018, 10:23 AM | #3 |
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Thanks for the data.
Filter set to Peteol, All time, Auto....M3 is 2nd most popular!?? Can that be right, guess so. I'm amazed if the M3 is ahead of the 335i?
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09-08-2018, 10:27 AM | #4 |
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Hmmm then Peteol, Auto, all years M4 is by far the biggest seller, more than 440i or the much longer sold 435i reallly!?
I also thought the M4:M3 ratio was almost 4:1 but it barely 2:1 here. Not saying the data is wrong but ok surprised by a few results.
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09-08-2018, 10:33 AM | #5 |
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There may be bugs - I only threw it together and haven't really checked it. I'll check it later - it does look strange though as I'm getting a different result when I look with the same settings.
One thing to look out for is that the report is fully interactive and it's easy to set a filter accidentally by clicking on one of the visuals. Also if you reselect diesel you'll see how small the petrol numbers are and the lower spec petrol autos seem to be quite niche relatively speaking. Another thing to factor in is how the models come in and out over the years so if the M4 has been on sale for the whole period it may well have sold more than variants introduced part way through - for example I think the 428 was replaced by the 430. Last edited by thescouselander; 09-08-2018 at 11:06 AM.. |
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09-08-2018, 11:00 AM | #6 | |
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Even discounting cars on the road - where a M coming the other way stands out and a 40i is lost amongst all the MSports - in car parks the story is the same around these parts. I guess I am not entirely surprised as the M is a focused performance model vs. the more compromised (or versatile, depending on your viewpoint) petrol six. Maybe has more appeal for the sort of people prepared to shell out above the four cylinder range. It's probably reasonably easy to look at a 40i and think that a 20i or 30i performance comes close enough. Or to think - if I want 0-60 around 5 seconds or less (M), I wouldn't mind a chassis that matches. Love my 40i but can certainly see those other possibilities.
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09-08-2018, 11:02 AM | #7 |
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But to add, Chris, yes that M3/M4 ratio is surprising - I don't see many M3s at all.
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09-08-2018, 12:19 PM | #9 | |
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09-08-2018, 01:03 PM | #10 | |
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Quote:
https://app.powerbi.com/view?r=eyJrI...cyMiIsImMiOjh9 |
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09-08-2018, 03:08 PM | #11 | ||
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When I go to Tesco I'll invariably see another 440i, sometimes 2 or 3. Don't see so many M4s or M3s. |
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09-08-2018, 04:20 PM | #12 |
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Interesting post thanks for sharing.
On the 340 front, it would be interesting to see f30 v F31 and the fact that the F31 340 only now comes in Auto may give us a nod that 340's are predominantly Tourings as the manual 340 numbers look tiny. Cannot believe that people buy 318i in such numbers. Encouraging that the M3 & 4 numbers are healthy. |
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09-08-2018, 04:36 PM | #13 |
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Drives: BMW M4 Competition
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Garage List 2018 BMW F82 M4 Comp [0.00]
2017 BMW F30 330d M ... [0.00] 2014 BMW F30 330d M ... [0.00] 2009 BMW E90 330d M ... [0.00] 2006 BMW E90 330d M ... [0.00] 2002 BMW E46 325i S ... [0.00] |
Firstly, registrations don’t mean people are buying. BMW have one of the highest rates of Pre reg cars in the U.K. motor trade, this is evident by all the cars sat on forecourts. So the data is showing what the dealers have registered to hit target, not what customers have bought or ordered....
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09-08-2018, 04:59 PM | #14 | |
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Quote:
Last edited by thescouselander; 09-08-2018 at 05:12 PM.. |
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09-08-2018, 05:35 PM | #15 |
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I guess looking at that, we have to be grateful that BMW still produce models like the 340i. With only ~1700 registrations over 3 years compared to ~3000 440 and even ~5000 M3, I can totally understand, from a business perspective, why they would want to focus on 'boring' 'standard' 'run of the mill' engined cars instead. Yet they keep producing these less popular models, presumably for the likes of us. With WLTP it's going to get even more difficult and we may see the models shrink further, but it's great to see low volume models being produced as they are.
I have been searching for a replacement for my 340i touring. I need a bigger boot. I've narrowed it down to Golf R estate (low on power, FWD and not as good on fuel) or Audi RS6 (not a financially sensible purchase and crap on fuel). I'm sticking, there's nothing else out there. Qudos BMW IMO.
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