F30POST
F30POST
2012-2015 BMW 3-Series and 4-Series Forum
BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read
BMW 3-Series and 4-Series Forum (F30 / F32) | F30POST > BIMMERPOST Universal Forums > General Automotive (non-BMW) Talk + Photos/Videos > Smart marketing move by Audi
Extreme Powerhouse
Post Reply
 
Thread Tools Search this Thread
      12-06-2018, 09:29 AM   #1
kent11202
Captain
United_States
471
Rep
860
Posts

Drives: 2013 328i
Join Date: Oct 2013
Location: SF Bay Area

iTrader: (0)

Smart marketing move by Audi

Got an email yesterday and have to say I'm impressed. Air where we live was absolutely horrible for several days - likely exacerbated by our particular altitude.

Quote:
We at Audi [location] recognize that due to the heavy smoke caused by the wildfires in our area, most vehicles will need replacement of air filters and cabin filters. We want to help our affected customers by offering a Complimentary Engine Air Filter and Cabin Air Filter, along with a 25 Point Multi-Point Inspection.

**In order to claim this complimentary service, you must schedule an appointment. See below for details.
Appreciate 3
Ickdeep3060.00
IanMan317.00

      12-06-2018, 10:01 AM   #2
Flacht3
Not Enough Garage Space
Flacht3's Avatar
684
Rep
550
Posts

Drives: 991.2 GT3, X1 xDrive28i
Join Date: May 2016
Location: San Francisco, CA

iTrader: (0)

Nice touch actually.

I'm also in the Bay Area and got a similar marketing email from BMW San Francisco...offering me 20% off new filters. All the email said was "Breathe easy - save 20% on BMW Microfilters:

IMO it rubbed me the wrong way and felt like they were trying to take advantage of the situation. Audi's sounds much more sincere and like they're actually trying to help.
__________________
Appreciate 4
      12-06-2018, 10:36 AM   #3
kent11202
Captain
United_States
471
Rep
860
Posts

Drives: 2013 328i
Join Date: Oct 2013
Location: SF Bay Area

iTrader: (0)

Quote:
Originally Posted by Chris_DM View Post
Nice touch actually.

I'm also in the Bay Area and got a similar marketing email from BMW San Francisco...offering me 20% off new filters. All the email said was "Breathe easy - save 20% on BMW Microfilters:

IMO it rubbed me the wrong way and felt like they were trying to take advantage of the situation. Audi's sounds much more sincere and like they're actually trying to help.
That offer would have rubbed me the wrong way as well and for the same reason. Audi is playing it VERY smart by offering the fix at NO cost. I'm sure they hope it leads to additional service requests (or sales) at some point down the road and won't push anything - relying instead on customers having a warm fuzzy "family" feeling they won't soon forget and that will lead to future business.
Appreciate 2
Ickdeep3060.00
Seether-1.50

      12-06-2018, 12:45 PM   #4
PshhhhhMW
Major
PshhhhhMW's Avatar
516
Rep
1,031
Posts

Drives: 2018 Alpine White M3
Join Date: Jun 2007
Location: SFV, CA

iTrader: (0)

Quote:
Originally Posted by kent11202 View Post
That offer would have rubbed me the wrong way as well and for the same reason. Audi is playing it VERY smart by offering the fix at NO cost. I'm sure they hope it leads to additional service requests (or sales) at some point down the road and won't push anything - relying instead on customers having a warm fuzzy "family" feeling they won't soon forget and that will lead to future business.
Over analyze much?
Appreciate 0
      12-06-2018, 01:16 PM   #5
c1pher
Primo Generalissimo
United_States
1448
Rep
2,286
Posts

Drives: Porsche Macan Turbo
Join Date: Jun 2009
Location: DC area

iTrader: (0)

Quote:
Originally Posted by Chris_DM View Post
Nice touch actually.

I'm also in the Bay Area and got a similar marketing email from BMW San Francisco...offering me 20% off new filters. All the email said was "Breathe easy - save 20% on BMW Microfilters:

IMO it rubbed me the wrong way and felt like they were trying to take advantage of the situation. Audi's sounds much more sincere and like they're actually trying to help.
Don't forget the diesel scandal......they are really concerned about the quality air you breathe.....right.
Appreciate 2
      12-06-2018, 01:23 PM   #6
kent11202
Captain
United_States
471
Rep
860
Posts

Drives: 2013 328i
Join Date: Oct 2013
Location: SF Bay Area

iTrader: (0)

Quote:
Originally Posted by PshhhhhMW View Post
Over analyze much?
Just a lifetime of experience dealing with humanoids on a personal level and it taught me they're actually pretty predictable overall.
Appreciate 0
      12-06-2018, 01:27 PM   #7
kent11202
Captain
United_States
471
Rep
860
Posts

Drives: 2013 328i
Join Date: Oct 2013
Location: SF Bay Area

iTrader: (0)

Quote:
Originally Posted by MGM135is View Post
Don't forget the diesel scandal......they are really concerned about the quality air you breathe.....right.
Haven't forgotten. This offer likely falls into the "journey of a thousand miles begins with a single step" process. They have to do something(s) in an effort to restore their image - just a thought.
Appreciate 0
      12-06-2018, 01:30 PM   #8
IanMan
First Lieutenant
IanMan's Avatar
317
Rep
321
Posts

Drives: Alpine White M3 Sedan
Join Date: Nov 2016
Location: Midwest

iTrader: (0)

Complimentary Air Filters....


So we can ensure we diagnose 47 other things wrong with your car and pressure you into having us fix it.
__________________
Current: 2008 E90 M3 V8 | 2008 E83 X3 3.0 si
--------------------------------------------------------------------------------------
Gone: 2008 E60 M5 V10 | 2006 E90 325i | 2001 E46 M3 | 1984 E28 533i
Appreciate 1
Seether-1.50

      12-06-2018, 01:44 PM   #9
thasuperdude
Private
thasuperdude's Avatar
United_States
70
Rep
92
Posts

Drives: 2009 E90 M3
Join Date: Dec 2014
Location: Atlanta, GA

iTrader: (0)

Quote:
Originally Posted by kent11202 View Post
... along with a 25 Point Multi-Point Inspection.

Take it from someone who works in advertising, this is totally to get you in the service door so they can find 25 other things "wrong" with your car. You will be hard sold to fix shit you didn't know were issues.
__________________
Randy W.
'19 S550 Mustang GT PP1 DD/Auto-X
Appreciate 1
Efthreeoh5310.00

      12-07-2018, 05:35 PM   #10
glennQNYC
2006 TIME Person Of The Year
glennQNYC's Avatar
United_States
5147
Rep
4,837
Posts

Drives: M Sport 335i
Join Date: May 2013
Location: North Jersey

iTrader: (0)

Garage List
2014 335i  [4.87]
Someone in service sales deserves kudos for thinking this up.
__________________
Appreciate 2
      12-08-2018, 07:05 AM   #11
SteveinArizona
Major
United_States
678
Rep
1,469
Posts

Drives: BMW 530e
Join Date: Jul 2016
Location: Greater Phoenix

iTrader: (0)

Quote:
Originally Posted by kent11202 View Post
Haven't forgotten. This offer likely falls into the "journey of a thousand miles begins with a single step" process. They have to do something(s) in an effort to restore their image - just a thought.
Holding senior executives accountable instead of blaming middle managers would be a much bigger step IMHO.
Appreciate 0
      12-08-2018, 07:06 AM   #12
TomHudson
Captain
468
Rep
913
Posts

Drives: 2011 E90 M3
Join Date: May 2015
Location: Toronto

iTrader: (0)

Quote:
Originally Posted by Chris_DM View Post
Nice touch actually.

I'm also in the Bay Area and got a similar marketing email from BMW San Francisco...offering me 20% off new filters. All the email said was "Breathe easy - save 20% on BMW Microfilters:

IMO it rubbed me the wrong way and felt like they were trying to take advantage of the situation. Audi's sounds much more sincere and like they're actually trying to help.
20% off is ridiculous.

BMW dealers are losing out on the customer service to the competition
Appreciate 1
Flacht3684.00

      12-08-2018, 01:56 PM   #13
Darth One
drunk poster
Darth One's Avatar
United_States
2829
Rep
2,566
Posts

Drives: M4 GTS | E46 M3
Join Date: Jul 2008
Location: FL

iTrader: (0)

Quote:
Originally Posted by TomHudson View Post
Quote:
Originally Posted by Chris_DM View Post
Nice touch actually.

I'm also in the Bay Area and got a similar marketing email from BMW San Francisco...offering me 20% off new filters. All the email said was "Breathe easy - save 20% on BMW Microfilters:

IMO it rubbed me the wrong way and felt like they were trying to take advantage of the situation. Audi's sounds much more sincere and like they're actually trying to help.
20% off is ridiculous.

BMW dealers are losing out on the customer service to the competition
Agreed. Those things cost literally pennies. Yeah, there's also the labor to install them, but this is not an expensive program. Plus I'm betting the full retail value of the "donation" gets claimed as a tax credit
Appreciate 0
      12-08-2018, 09:15 PM   #14
allinon72
Major
allinon72's Avatar
United_States
1145
Rep
1,156
Posts

Drives: 15' M3, 12' Raptor, 17' X1
Join Date: May 2017
Location: Indianapolis, IN

iTrader: (0)

Quote:
Originally Posted by Chris_DM View Post
Nice touch actually.

I'm also in the Bay Area and got a similar marketing email from BMW San Francisco...offering me 20% off new filters. All the email said was "Breathe easy - save 20% on BMW Microfilters:

IMO it rubbed me the wrong way and felt like they were trying to take advantage of the situation. Audi's sounds much more sincere and like they're actually trying to help.
That is so classic BMW Can you say TONE DEAF.
Appreciate 0
      12-08-2018, 09:32 PM   #15
tranquility
sportscars only
tranquility's Avatar
Canada
202
Rep
2,061
Posts

Drives: 2011 Z4 sDrive 35i
Join Date: Aug 2007
Location: Montrťal

iTrader: (0)

Hey, obviously it's not totally altruistic but if you're no pushover, you get some free filters.

BMW obviously doesn't even care about these little 'nice' acts, I'm still smarting from the fuel injector nonsense. They just don't care about customer retention.
Appreciate 0
      12-09-2018, 05:59 AM   #16
JudyEdwards
New Member
JudyEdwards's Avatar
United_States
0
Rep
5
Posts

Drives: BMW 1 Series (E87)
Join Date: Dec 2018
Location: Kansas City, Missouri

iTrader: (0)

that's very nice of them, I'm very suprised
Appreciate 0
      12-09-2018, 12:41 PM   #17
yco
ignorance is bliss..
yco's Avatar
586
Rep
847
Posts

Drives: E71 X6M '10
Join Date: Jan 2018
Location: Istanbul & Kyiv

iTrader: (0)

its nice move though that "25 Point Multi-Point Inspection" can mean they can make some profit by finding something faulty.. but its better stick with the idea of good intentions in this mail..
Appreciate 0
      12-09-2018, 08:17 PM   #18
positiveions
Lieutenant General
positiveions's Avatar
Lebanon
621
Rep
11,419
Posts

Drives: 16 MKVII Golf,16 F15 X5,E36 M3
Join Date: Sep 2007
Location: Upland, CA

iTrader: (1)

Send a message via MSN to positiveions Send a message via Yahoo to positiveions
Good gesture from Audi.
Appreciate 0
      12-10-2018, 01:23 PM   #19
allinon72
Major
allinon72's Avatar
United_States
1145
Rep
1,156
Posts

Drives: 15' M3, 12' Raptor, 17' X1
Join Date: May 2017
Location: Indianapolis, IN

iTrader: (0)

Quote:
Originally Posted by yco View Post
its nice move though that "25 Point Multi-Point Inspection" can mean they can make some profit by finding something faulty.. but its better stick with the idea of good intentions in this mail..
Both are true, that's why this is good PR. BMW should take note.
Appreciate 1
Viffermike1682.50

Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -5. The time now is 11:10 PM.




f30post
Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2019, vBulletin Solutions Inc.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST