MVMT watches sold for $200 mil

uniqueMR · 08-24-2018, 11:18 AM

$200 million price tag for MVMT in 5 years?
Movado Group acquired MVMT Watches & Accessories.

Great job for a watch company that less watches less than $200

https://www.forbes.com/sites/roberta.../#3ef9452a6a8c

JamesWWIII · 08-24-2018, 12:27 PM

Never been a fan of their stuff, but congrats to the guys who built that business.

Now_Rudi · 08-24-2018, 12:37 PM

That's awesome! Congrats to those two guys. I love to hear stuff like this.

nars3000 · 08-24-2018, 12:58 PM

I'm happy for the founders! Two of my colleagues recently acquired a UK-based watch brand in hopes of replicating MVMT's success.

zx10guy · 08-25-2018, 09:31 AM

Not crazy about MVMT too.

What puzzles me is MVMT is similar to the ESQ brand Movado killed off. In my opinion, ESQ is way better.

1MOREMOD · 08-25-2018, 10:10 AM

Yeah just cheap fashion watch brand, what most people wear however. Dont generally buy those types but did get a jack mason while in texas.

Savageenterprise · 08-25-2018, 10:14 AM

Word the fuck up. Gotta love America and capitalism

FC4 · 09-01-2018, 04:13 PM

Not familiar with MVMT, but I like the story. Good on them.

Fritzer · 11-27-2018, 03:23 PM

Not a fan of the brand, but good for them.

Goes to show how far you can get with some proper social media marketing. Honestly weren't their watches just Chinese Quartz movements in differently designed cases? I can't imagine more than 25% of the cost of production for those watches was for the movements.

Adam1607 · 12-01-2018, 07:13 AM

I had a MVMT watch, got it as present. They are good looking, but the quality is way below the price. There are a few identical designs on ebay for 10x lower price.

silverarrow · 02-05-2019, 05:21 PM

Go fund me company

MrGatsby · 02-05-2019, 06:18 PM

MVMT, Daniel Wellington, etc. use off the shelf Chinese quartz movements, with a standard Chinese case, white labeled with their heavily marketed brand. It's brilliant, as their margins are HUGE. upwards of 80% on cost of materials (excluding marketing expenses of course). The margins allow heavy marketing dollars to create an image of quality that just isn't really there.

Maynard · 02-08-2019, 10:31 AM

Curious what the markup is on a Rolex Daytona, over cost of materials, or even a basic Sub? I'd kind of assumed that all these nicer watches were huge-markup items.

uniqueMR · 02-08-2019, 10:43 AM

Quote:

Originally Posted by Maynard

Curious what the markup is on a Rolex Daytona, over cost of materials, or even a basic Sub? I'd kind of assumed that all these nicer watches were huge-markup items.

Markups on Rolex is 40-60%.

08-24-2018, 11:18 AM	#1
uniqueMR Colonel 953 Rep 2,156 Posts Drives: 2018 BMW M4 ZCP Join Date: Dec 2017 Location: Chicago iTrader: (0)	MVMT watches sold for $200 mil $200 million price tag for MVMT in 5 years? Movado Group acquired MVMT Watches & Accessories. Great job for a watch company that less watches less than $200 https://www.forbes.com/sites/roberta.../#3ef9452a6a8c __________________ Currently: BMW M4 Competition & Audi S3 Prestige Previous BMWs: 340i, M3, 740i, 745Li Previously Owned: Audi, Ducati, Honda, Infiniti, Mercedes-Benz, MINI, Mitsubishi, Toyota, Volkswagen
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08-24-2018, 12:27 PM	#2
JamesWWIII Banned 2838 Rep 416 Posts Drives: 2019 440i Coupe Join Date: May 2018 Location: South Carolina iTrader: (0) Garage List 2019 BMW 440i Coupe [5.00]	Never been a fan of their stuff, but congrats to the guys who built that business.
	Appreciate 2 Now_Rudi3511.50 hooligan_COLD2457.00 Quote

08-24-2018, 12:58 PM	#4
nars3000 Lieutenant Colonel 664 Rep 1,642 Posts Drives: 2017 M3 ZCP Join Date: Oct 2013 Location: East Oakland, CA iTrader: (19)	I'm happy for the founders! Two of my colleagues recently acquired a UK-based watch brand in hopes of replicating MVMT's success.
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08-25-2018, 09:31 AM	#5
zx10guy Lieutenant Colonel 1691 Rep 1,967 Posts Drives: 2013 135i Join Date: Feb 2014 Location: DC iTrader: (0)	Not crazy about MVMT too. What puzzles me is MVMT is similar to the ESQ brand Movado killed off. In my opinion, ESQ is way better.
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08-25-2018, 10:10 AM	#6
1MOREMOD 2018 track days - 0 ridge 1:52:24 pacific 1:33:30 7166 Rep 20,583 Posts Drives: Race car-> Join Date: Mar 2009 Location: check your mirrors iTrader: (5)	Yeah just cheap fashion watch brand, what most people wear however. Dont generally buy those types but did get a jack mason while in texas. Last edited by 1MOREMOD; 09-01-2018 at 04:20 PM.
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08-24-2018, 12:37 PM	#3
Now_Rudi I go by many names 3512 Rep 833 Posts Drives: Magic Carpet Join Date: Sep 2017 Location: In a cabinet iTrader: (0)	That's awesome! Congrats to those two guys. I love to hear stuff like this.
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08-25-2018, 10:14 AM	#7
Savageenterprise Second Lieutenant 248 Rep 281 Posts Drives: 2018 340i xdrive Join Date: Jul 2018 Location: Out and about iTrader: (0) Garage List 2018 340i Xdrive [0.00]	Word the fuck up. Gotta love America and capitalism __________________ "You can't deposit excuses" 2018 340ix 6MT//BSM//Coral Red int//Alum Dark carbon//19 in 704M double spoke Orbit Grey OEM wheels//CF side mirror caps//CF trunk lid spoiler//Dinan mid pipe res delete//BMS intake
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09-01-2018, 04:13 PM	#8
FC4 Colonel 1337 Rep 2,736 Posts Drives: Yes Join Date: May 2014 Location: US iTrader: (0)	Not familiar with MVMT, but I like the story. Good on them.
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11-27-2018, 03:23 PM	#9
Fritzer No one sleep in Tokyo 225 Rep 518 Posts Drives: 2011 E90 328i Join Date: Oct 2018 Location: San Diego, California iTrader: (0)	Not a fan of the brand, but good for them. Goes to show how far you can get with some proper social media marketing. Honestly weren't their watches just Chinese Quartz movements in differently designed cases? I can't imagine more than 25% of the cost of production for those watches was for the movements. __________________
	Appreciate 0 Quote

12-01-2018, 07:13 AM	#10
Adam1607 Registered 0 Rep 1 Posts Drives: bmw e36 318is Join Date: Nov 2018 Location: Zagreb, Croatia iTrader: (0)	I had a MVMT watch, got it as present. They are good looking, but the quality is way below the price. There are a few identical designs on ebay for 10x lower price.
	Appreciate 0 Quote

02-05-2019, 05:21 PM	#11
silverarrow Private 20 Rep 90 Posts Drives: R8, M4, RR HSE Join Date: Mar 2016 Location: Austin iTrader: (0)	Go fund me company
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02-05-2019, 06:18 PM	#12
MrGatsby Private First Class 201 Rep 143 Posts Drives: E92 M3 Join Date: Sep 2018 Location: Winter Park, FL iTrader: (0) Garage List 2009 E92 M3 [0.00]	MVMT, Daniel Wellington, etc. use off the shelf Chinese quartz movements, with a standard Chinese case, white labeled with their heavily marketed brand. It's brilliant, as their margins are HUGE. upwards of 80% on cost of materials (excluding marketing expenses of course). The margins allow heavy marketing dollars to create an image of quality that just isn't really there.
	Appreciate 0 Quote

02-08-2019, 10:31 AM	#13
Maynard Lieutenant Colonel 950 Rep 1,553 Posts Drives: 2016 228iX Join Date: Mar 2016 Location: Upstate NY iTrader: (0)	Curious what the markup is on a Rolex Daytona, over cost of materials, or even a basic Sub? I'd kind of assumed that all these nicer watches were huge-markup items.
	Appreciate 0 Quote

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