[WULFFZA]

Originally Posted by -=Hot|Ice=-

So BMW IS pulling a Mercedes.

No kidding. Mercedes actually used the term "Sportline" as a badge on its W124 models in some markets in the mid 90s to designate a package that included lowered suspension, black leather, color coded plastics and different wheels.

[e92ben]

So there will be an "s-line"?!? Bmws going vag!

[roho3323]

Originally Posted by ChrisK

BMW Fail - stop trying to be something to everyone. WTF

What company does this remind you of -->> GM??

I totally agree... I hate the trim naming system...add that to the long naming system already on the X-drive, the new grand coupes, 4-series... oh my goodness.

So, when someone is admiring your car and they ask you what it is, your answer will be:

...this is my new 435i M-Sport Gran Coupe X-drive Modern Line.

Are you F***in kidding me?

[Crimson92]

Originally Posted by roho3323

I totally agree... I hate the trim naming system...add that to the long naming system already on the X-drive, the new grand coupes, 4-series... oh my goodness.

So, when someone is admiring your car and they ask you what it is, your answer will be:

...this is my new 435i M-Sport Gran Coupe X-drive Modern Line.

Are you F***in kidding me?

I lol'd. But it's true.

[Mako]

Originally Posted by roho3323

...this is my new 435i M-Sport Gran Coupe X-drive Modern Line.

[kmarei]

Originally Posted by roho3323

...this is my new 435i M-Sport Gran Coupe X-drive Modern Line.

Are you F***in kidding me?

if you had any sense you would have gotten the 435i M-Sport Gran Coupe S-drive Sport Line


i have a feeling it should be:
435i M-Sport Gran Coupe S-drive Sport Line
"formerly known as 335i"

[mapezzul]

interesting post...

[Imola.ZHP]

lol

Are they making it almost impossible to walk onto a car lot and choose a car with most (if not exactly) the options you want? If they have so many options, more people are going to order. Maybe profits are higher from those that order as opposed to take what is available on the lot? I don't quite understand their logic, but I'll save final judgment for final press releases...

Oh, and I'll keep on driving my paid-off 330i ZHP

[bmrm396]

Originally Posted by Crimson92

I lol'd. But it's true.

haha same here.

soon people will just say "what kind of BMW did you get" ... "shit i dont rem, its stamped all over the car though"

[Jason]

Originally Posted by mapezzul

interesting post...

No worries, the content/info was prepared before your post.

[JB135MDCT]

Trickle Up Theory? Can the the 3/5/6/7/8ers accept this from us lower class of folk. Dumb either way.

[Wolf]

IMO I think that's how the lines will work:

M sport will be standard on the Sport line
Premium and Convenience are standard on Luxury
Modern will have no packages standard... you just pick whatever package you want expect for M-sport... maybe sport package will be available.

Off course every line has its own colors, exterior differences like states before.

[-=Hot|Ice=-]

Originally Posted by SCOTT26

Actually in various markets - BMW have additional equipment lines for each model and have done for quite some time. The UK for example offers ES and SE lines for the 1er and 3er .

I'm not sure about BMW's other markets, but here in the US, the only other company that offers a Sport an Luxury model is Mercedes. Hence, why they are pulling a Mercedes.

[Kiemyster]

Originally Posted by -=Hot|Ice=-

So BMW IS pulling a Mercedes.

thats the best way to say it, BMW will be mocking Merc's. The only thing I can hope for is that BMW allows much more in depth customization, or else this just seems kind of shameful.

[-=Hot|Ice=-]

Originally Posted by mapezzul

interesting post...

Map, I haven't seen you post in ages. Where have you been!?

[335iJWC]

[bimmerJP]

BMW has lost its way. First is the stupid 4-Series. and now with these lines stuff. I'm just really disappointed. Why can't they just focus on making good cars? or so they said, "joy"? I don't feel any joy in these names... I want an "Ultimate Driving Machine" with "Joy", not an "Ultimate Name" "JOY".

[3s-a-charm]

Ok. Back to the key discussion... would be cool if they made the key color-coded to your car's body color! Would be really handy for those of us who have multiple (different colored) cars.

[bmrm396]

Originally Posted by Wolf

IMO I think that's how the lines will work:

M sport will be standard on the Sport line
Premium and Convenience are standard on Luxury
Modern will have no packages standard... you just pick whatever package you want expect for M-sport... maybe sport package will be available.

Off course every line has its own colors, exterior differences like states before.

no because there is cleary a Msport pkg developed seperately from the Sport Line on the F20 ... the new 1 will be our leader in terms of whats to come, BMW is clearly stream lining their product image and consistency of options

[bmrm396]

Originally Posted by jerrypon83

BMW has lost its way. First is the stupid 4-Series. and now with these lines stuff. I'm just really disappointed. Why can't they just focus on making good cars? or so they said, "joy"? I don't feel any joy in these names... I want an "Ultimate Driving Machine" with "Joy", not an "Ultimate Name" "JOY".

"Joy" was undoubtably the worse campaign and conceptual image of their brand ... and unfortunately it trickled down to auto production and IMO it all plain old sucked. I think what they are doing is much needed (i still havent grown on the 4series naming etc, but i understand the rationale and that deserves a grain of salt). Marketing is working to improve on a great brand ... nothing stays the same forever. And as someone in marketing/advertising i cant say i blame them. We constantly look for new and improved changes to our clients identity ... consistently advancing on what we believe to be the future.

Give em some time and i think well like what we see looking back

[M3_WC]

Originally Posted by ChrisK

BMW Fail - stop trying to be something to everyone. WTF

What company does this remind you of -->> GM??

DING! DING! DING!

This is exactly how GM sells their cars. Each model has 3 or 4 different lines.

For example Cadillac have the: luxury, performance, premium.

[bavarian19]

I don't know how I feel about this. I like being able to option and spec a car out, but I can't help that feel BMW is starting to be run by marketers, and that bothers me.