01-25-2021, 05:39 PM | #23 | |
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They're no longer interested in their loyal customer base. They can't stop humiliating them over and over again actually. |
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01-25-2021, 05:48 PM | #24 |
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We have a thread over in the F80 "vs" section where we came to this same conclusion b/c of their outrageous marketing campaign is a collective F You to BMW's heritage and loyal fan base.
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01-25-2021, 05:54 PM | #25 | |
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Based on the latest video of I4 being tested, the vehicle will look like the next generation Gran Coupe - only electrified. I believe BMW is very much aware that transition to EV technology should not be a leap faith for a core customers. Mercedes? It's unclear what visual design direction has been chosen by its designers. For unknown reasons, EQA has borrowed many contour elements from Balenciaga sneaker (all rights respectfully acknowledged). PS. VW ID.4 is much more appealing than EQA. |
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01-25-2021, 06:25 PM | #26 | |
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The new EQ products that are on a pure EV platform will have controversial and "futuristic" designs to set them apart from the normal ICE vehicles that will likely have the "look at me I'm an EV" theme that many manufacturers have gone with.
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01-25-2021, 06:35 PM | #27 |
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Wow. I just read about some of BMW's marketing campaigns and social media gaffes. I really don't get it. They are "pushing into the future" by alienating their most loyal fan base? Every new Internet company works really hard to get rabid loyal fans. One would think that taking such customers with you on the journey to Electrification would be a good thing. Let's look at the Taycan... Porsche's stated goal for that car was to make it drive as much as possible like a 911. BMW's stated goal for their EV is, umm, what exactly?
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01-25-2021, 06:38 PM | #28 | |
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01-25-2021, 08:05 PM | #29 | |
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BMW is working on the first ever M electric vehicle but the details are sketchy. https://www.bmwblog.com/2021/01/19/a...ic-bmw-m-2021/ I hope BMW will get i4 right first. |
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01-25-2021, 08:24 PM | #30 |
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"...and the German company's plans to increase its share in its Chinese joint venture to 75% from 50% in 2022 should all help push BMW back to its pre-pandemic operating margin target of 8% to 10%."
I thought Brilliance was exploring bankruptcy? Was BMW pressured to save the company? "...He said that in polls two thirds of Chinese consumers have said they will switch to other brands and products if they provide a better digital experience.. " Steep hill to climb. Edit: In 2018 BMW agreed to increase its share in BBA to 75%. Gosh what timing
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01-25-2021, 09:11 PM | #31 | |
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In reality BMW's "most loyal" fans over time have been folks who desire a trendy and flashy car. They are better than ever at fulfilling the desires of their customer base.
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01-25-2021, 11:07 PM | #32 |
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I would argue that the BMW most loyal customers love driving. It can't just be inline 6's, hydraulic steering and manual transmissions. As the world transitions to EVs, you take those customers with you by offering really good electric driver cars. An M2 EV would get my attention. Or a normal looking 3-series EV with decent range and excellent driving dynamics at an affordable price. It's not that hard. You leverage your established success and brand into the future. And try not to insult your customers along the way.
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01-25-2021, 11:28 PM | #33 | |
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Whoever is paying for their bills, being a fanboy is not a good thing nor has it ever been. Just like the fanboys among Apple and Samsung it ain't a good thing. If you haven't been part of the tech world for long... oh boy are you in for a rude awakening when it comes to both marketing and how fast companies switch from one thing to another. It is a company and a company has to survive above everything else. So in that regard if they were following their core fan base of people who live and die for the inline 6 then BMW would have died also. There is no future for ICE engines and lot of the "core fans" that you are referring to can't accept this, not implying you ain't accepting it. It doesn't matter if it is the design that changes or the engines changes the so called "core fans" would be screaming for BMW to go back to what it was. Lets put it this way what if they didn't change the design so drastically but deiced that the current G series of M3/M4 wouldn't come with an ICE engine but the design wouldn't change, the forums would be filled with people crying about how can they loose the ice engine and rinse and repeat. But then again who knows maybe it turns out that ICE engines can be developed to be 99% efficient but i doubt that because then they would have done that by now. All though i like the idea of removing all tech from the windows lately to give this full panoramic view doubt that BMW will follow suit with the i4, wish they would remove this red area on more cars. And simply let the windows flow over the roof to the trunk.
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01-26-2021, 06:29 AM | #34 | |
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It's no coincidence that BMW and Mercedes did so well during this period. They didn't build FWD cars so cab-forward wasn't a thing. .
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01-26-2021, 08:31 AM | #35 |
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To me it is simple. I don't care what BMW says about me. What I care about is what kind of car BMW makes, how reliable it is, how it handles, etc. The same for Mercedes, Alfa, Audi, Genesis, etc.
When I am ready to replace my car, I will pick the car that best meets my needs and if that is a BMW, so be it. Right now it doesn't look like a BMW. |
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01-26-2021, 08:44 AM | #36 | |
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01-26-2021, 11:50 AM | #37 |
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Is an electric car drivetrain really more expensive than a gasoline drivetrain? Doesn't it have less parts, less complexity, etc. Eventually once car makers pretty much only produce electric cars I'm sure they will have a better margin than with gasoline cars. Does anyone have any data regarding this since I'm not an expert of course? Thanks.
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01-26-2021, 11:54 AM | #38 | |
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I'am pretty confident that in the past 20 years, I indirectly sold one extra BMW each year by acting as a brand ambassador (I know since the dealer gives me a call each time somebody drops my name in the showroom). Some of the people buying them are converted ambassadors in the meantime and so the decease spreads more effective than any other mkt campaign. Brand loyalty and ambassadorship are key, Apple has become the company that it is today because of it. |
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01-26-2021, 03:06 PM | #39 | |
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Google "Update on electric vehicle costs in the United States" and look for a PDF by theicct.org
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01-26-2021, 03:08 PM | #40 | ||
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https://www.bloomberg.com/news/artic...tery-aid-by-eu
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01-26-2021, 04:40 PM | #41 | ||
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01-27-2021, 08:56 PM | #42 |
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all these electric cars are short term throw away cars. until there is solid state battery and improved infrastructure it will be a hard sell for many folks. How long will it take to produce $25-30k elec vehicle that will last 15-20y i.e. camry replacement and that can be recharged anywhere. and have 300mi range?
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01-28-2021, 06:22 AM | #43 | |
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01-30-2021, 12:17 PM | #44 | |
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It’s interesting that in the Jason Comissa video where he compared the M2 CS with the MK4 and MK5 Supras (linked on this website), he mentions, several times, that one big reason why BMW built a joint car (Z4/Supra) with Toyota was because BMW wants to use Toyota’s fuel cell technology in a 2022 X5. Honda Clarity is also available as a hydrogen fuel cell vehicle, and Hyundai has one coming as well. The problem, of course, is the lack of hydrogen refueling infrastructure. But unlike gasoline/diesel, which is pumped from a well, transported to a refiner, and transported to distribution stations, hydrogen can be made on-site at refueling stations. Last edited by RBNetEngr; 01-30-2021 at 12:19 PM.. Reason: Add something I forgot to include |
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